Uncategorized Seeing the Unseen: How to Spot (And Fix!) Your Digital Blindspot What You Don’t Invest in Can Hurt Your Automotive Strategy If you’re only tracking what happens right before the sale, you’re missing what really brings customers in. That’s not just […] Read More
Uncategorized Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by embracing multi-touch attribution, taking a deep dive i… Read More