Video | Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. Moving into the second half […] Read More
Video | Ways to Boost Engagement and Leads without Boosting Your Cost In today’s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers’ search results is vital. Find out how to boost your engagement without boosting your costs wi… Read More
1m Read Video Video | Drive New Car Consideration with New Car Boost New car inventory short-supply issues are mostly in the rear-view mirror. But affordability is a hurdle for today’s shoppers and dealers have inventory sitting on… Read more
9m Read Blog Delivering a Consumer Experience Online – The 5 Key Steps The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions… Read more
8m Read Blog How to Connect Your Plan to the Future of eCommerce While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what… Read more
5m Read Blog Five New Ways to Turn Your Data into Dollars Digital solutions make the car-buying journey better. This isn’t just an opinion. It’s a fact supported by your customer’s buying behavior. And it’s supported by… Read more
13m Read Infographic Why Bridging the Gap is Critical for Dealers and How to Do It A recent study at Cox Automotive showed us something intriguing. During the car buying process, consumers visit multiple websites – 8 or 9 on average… Read more
15m Read Infographic The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only… Read more
11m Read Blog The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low,… Read more
7m Read Guide Managing the Big Shift in Car Shoppers’ Expectations The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by… Read more
4m Read Blog Breaking Through Screens to Reach Gen Z Car Buyers Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years.… Read more
6m Read Press Release Best Car Interiors Under $50,000 for 2022 ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that… Read more