3m Read Podcast It’s Time to Close the Gap: New Ways Dealers are Rethinking ROI Vanessa Lynch, Senior Strategic Sales Manager at Autotrader and Kelley Blue Book, helps unpack the findings of a new Cox Automotive by Perficient whitepaper on… Read more
2m Read Blog Be One of the First to Access the Whitepaper Dealerships are missing out on sales and don’t even know it. The outdated method of traditional lead tracking leaves out most of the buyer journey,… Read more
3m Read Podcast Data-Driven Strategies for Modern Dealerships: Turning Clicks into a Close Noah Lee, Senior Director of Product at Cox Automotive joins Jade Terreberry to unpack how first-party data and AI are reshaping the car-buying journey. Read more
9m Read Blog Inventory’s Rising. Loyalty’s Slipping. Co-op Can Close the Gap. Don’t Let Free Ad Dollars Go to Waste Every marketing dollar matters—especially when it’s already yours. Yet many dealers are unknowingly leaving thousands of OEM… Read more
3m Read Podcast Native CDPs and AI: Powering Personalization at Your Dealership Susan Blue, VP of Operations for Dealer Sales and Solutions at Cox Automotive, joins Jade Terreberry to demystify the evolving role of Customer Data Platforms… Read more
3m Read Podcast Fighting Fraud: What Every Automotive Dealer Needs to Know Margaret Bosworth, Director of Fraud, Identity, and Compliance Solutions at Equifax, joins Jade Terreberry for the first of a two-part series focused on fraud prevention… Read more
2m Read Podcast From Online Interest to In-Store Sales: Operational Strategies That Work Chad Atwater, Director of Sales for Autotrader and Kelley Blue Book, joins Jade Terreberry to have a quick but impactful conversation at the AIS NRC… Read more
12m Listen Podcast Understanding Consumer Behavior: Fast Tracking a Click to Close Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click… Read more
11m Listen Podcast Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for… Read more
12m Read Blog Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to Buy It Begins with a Click It might be an email, auto listing, or pop-up ad – but in today’s digital age, it all begins with… Read more
