Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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How the Chip Shortage is Impacting Car Buyer Behavior

Blog Industry Trends, Reports & Research Vehicle Values & Pricing

Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director

The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over.   […]

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5 VDP Best Practices to Boost Conversions

Best Practices & Tips Digital Marketing Strategy Vehicle Values & Pricing

Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]

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nVision’s Analyze Inventory: Using the “Inventory Age” and “Pricing” Tiles to Turn Vehicles

Analytics, Reporting & ROI Best Practices & Tips Blog Vehicle Values & Pricing

Apr 29, 2020
The Autotrader Team

In our last post, we shared simple steps you can take to increase the performance of your listings with nVision.  In today’s post, we’ll go a bit deeper into the […]

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