Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Autotrader Celebrates National Dog Day with Makeovers to Help Shelter Pups Find Fur-Ever Homes ATLANTA, August 24, 2023 – According to a recent study from Autotrader, 92% of dog owners consider […]

ATLANTA, June 21, 2023 – The electric vehicle (EV) business is booming, and consumer interest in EVs has increased dramatically this year alone. EV sales grew from a share below 1% […]

ATLANTA, June 1, 2023 /PRNewswire/ — May officially kicked off graduation season, with a fresh new crop of college graduates accepting their diplomas and heading off into the world in the market […]

The leading car shopping destination for new or used cars is celebrating this day for the ninth consecutive year by creating a limited-edition matching BFF charm set for hoomans and […]

ATLANTA, May 19, 2022 – Armed with diplomas in hand and ready to go out and change the world, many students graduating college this semester will find themselves in need […]

ATLANTA, April 19, 2022 – In an industry that boasts more than 300 new-car models available to the public each year, perhaps nothing has more radically changed the face of […]

ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […]

The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over.   […]

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]