Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Previous Posts

Creating demand: How to drive car sales and get more used-vehicle inventory

Blog Digital Marketing Strategy Vehicle Trade-ins

Aug 5, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

Every dealership I’ve talked to lately has had the same couple of things on their minds: how to get more used-vehicle inventory and how to get consumers to buy now. […]

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Inventory is scarce and expensive. So, let’s build a proactive acquisition plan.

Best Practices & Tips Blog Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Trade-ins

Jul 22, 2020
Kevin LeSage, Director of Digital Marketing

Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]

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