Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
How Dealers Can Successfully Sell New Car Pre-Order
Oct 10, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty successfully for a while now, […]
5 Ways to Elevate Your Dealership Brand & Experiences to Drive Profits Now
Sep 8, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
With continued inventory shortages and rising interest rates, juxtaposed with a still present buyer demand, it’s more important than ever for auto dealers to learn how to sell the […]
Managing the Big Shift in Car Shoppers’ Expectations
Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing. In truth, they see […]
Tips for Selling Cars Virtually With Your Autotrader Tools
Mar 26, 2020
The Autotrader Team
We’re your partner for the strategy and tools needed to maximize results in this changing selling environment. That’s why we’re offering a 50% relief program for April and May 2020 and […]