Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Previous Posts

Tips for increasing dealership service revenue this quarter

Contactless Sales & Service Service & Repair

Jan 28, 2021
Kevin LeSage, Director of Digital Marketing

The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]

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Growing your fixed ops market share

Best Practices & Tips Blog Fixed Ops Service & Repair

Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]

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Now and beyond COVID-19: At-home vehicle shopping, sales and service

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy Service & Repair

May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]

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Maintenance from Your Door | Tips for using valet service and repair to drive fixed ops revenue

Best Practices & Tips Blog Contactless Sales & Service Service & Repair

May 1, 2020
The Autotrader Team

Needless to say, the auto industry has seen enormous change in the last couple of months, but some things remain the same: Keeping service bays full is still essential for […]

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