Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
How Dealers Can Successfully Sell New Car Pre-Order
All Resources Best Practices & Tips Dgital Retailing Marketing Strategy Vehicle Listings
Oct 10, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty successfully for a while now, […]
5 Ways to Elevate Your Dealership Brand & Experiences to Drive Profits Now
All Resources Best Practices & Tips Dgital Retailing Marketing Strategy Vehicle Listings
Sep 8, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
With continued inventory shortages and rising interest rates, juxtaposed with a still present buyer demand, it’s more important than ever for auto dealers to learn how to sell the […]
3 Ways to Keep a Car Shopper’s Focus Online
All Resources Best Practices & Tips Dgital Retailing Marketing Strategy
Aug 4, 2022
The Autotrader Research Department
Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]
Industry Trends on Media Spend
All Resources Best Practices & Tips Dgital Retailing Marketing Strategy
Jul 6, 2022
The Autotrader Team Research Department
With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]