Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
Driving More Sales and Satisfaction: What the Stats and Insights from the 15th Annual Car Buyer Journey Study are Urging You to Do
Feb 27, 2025
The Autotrader Team
Last year, car buyers encountered high prices, high rates, and low inventory. In 2024, there was more inventory and increased cross-brand shopping. The future remains uncertain, particularly in a post-election […]
Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op DollarsÂ
Sep 13, 2024
Michele Wright, Director of Sales- Autotrader and Kelley Blue Book
In the big wide world of automotive advertising, co-op advertising remains a crucial strategy for dealers. Supported by OEMs, the shared advertising costs in co-op dollars allows dealers to promote […]
Delivering a Consumer Experience Online – The 5 Key StepsÂ
Mar 7, 2024
The Autotrader Team
The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
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