Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Autotrader Dealer Advantage blog logo

Previous posts

A Closer Look at Record Automotive Industry Prices and Emerging EV Trends

Best Practices & Tips Blog

May 25, 2022
The Autotrader Team

It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]

Read more
Read more
Managing the Big Shift in Car Shoppers’ Expectations

Blog Dealer News Digital Retailing

Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

The shift in car shoppers’ expectation boils down to four things: Car shoppers expect accurate information. Consumers have every bit of information at their fingertips. They’re doing more research throughout […]

Read more
Read more
Breaking Through Screens to Reach Gen Z Car Buyers

Blog Digital Marketing Strategy

Mar 23, 2022
Jessica Stafford, SVP and GM of Autotrader and Kelley Blue Book

Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]

Read more
Read more
How Chip Shortages Changed the Car Buying Journey

Best Practices & Tips Blog

Feb 23, 2022
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager

For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]

Read more
Read more
Using Data to Stay Relevant in the Ever-Changing Digital Landscape

Best Practices & Tips Blog

Jan 12, 2022
Kevin LeSage, Cox Automotive Marketing Director

The internet moves fast, from rapidly changing trends and platforms to how we shop and buy. Businesses that fail to keep up get left behind — and that includes car […]

Read more
Read more
6 Digital Marketing Trends Dealerships Can Use in 2022

Best Practices & Tips Blog Industry Trends, Reports & Research

Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive

  As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]

Read more
Read more
How the Chip Shortage Is Impacting Car Buyer Behavior

Blog Industry Trends, Reports & Research Vehicle Values & Pricing

Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director

The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over.   […]

Read more
Read more
6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit

Blog Digital Marketing Strategy Industry Trends, Reports & Research

Sep 28, 2021
The Autotrader Team

The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service.   In […]

Read more
Read more
How to Build a Digital Dealership that Meets Customer Expectations

Blog Digital Marketing Strategy

Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]

Read more
Read more

Interested in becoming a client
or ready to learn more?

Please call 1-877-627-9585 or complete the form below.
Required *

{{confirmation_message}}

Please fix the errors below.
Please fix the errors below.
Please fix the errors below.
Please fix the errors below.
{{(step_errors[1] || step_errors[2] || step_errors[3] || step_errors[4]) ? 'Please fix the errors above.' : ' '}}

Recaptcha failed. Please retry your submission.

Copy link