Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

How to Build a Digital Dealership that Meets Customer Expectations

Blog Digital Marketing Strategy

Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]

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Personalization is key to a better car-buying experience

Blog Digital Marketing Strategy Digital Retailing

Jul 19, 2021
Greta Crowley

This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]

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4 Ways Your Dealership Can Thrive in Today’s Market

Best Practices & Tips Blog Industry Trends, Reports & Research

Jul 8, 2021
The Autotrader Team

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]

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Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers

Blog Consumer News

Jun 15, 2021
Kevin LeSage, Director of Digital Marketing

One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]

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Using CPO to Address the New Vehicle Inventory Shortage

Blog Certified Pre-Owned Industry Trends, Reports & Research

May 25, 2021
Jade Terreberry

In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control.   […]

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How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory

Blog Certified Pre-Owned Industry Trends, Reports & Research Service & Repair

May 4, 2021
Jade Terreberry

Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]

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Tips for Using At-Home Test Drives to Win Customers and Sell Cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 9, 2021
Wendy Brunson

For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]

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The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2

Blog

Mar 19, 2021
Kevin LeSage, Director of Digital Marketing

Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]

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Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers?

Blog Industry Trends, Reports & Research

Feb 26, 2021
Wendy Brunson

Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]

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