Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Previous posts
A Closer Look at Record Automotive Industry Prices and Emerging EV Trends
May 25, 2022
The Autotrader Team
It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
Managing the Big Shift in Car Shoppers’ Expectations
Blog Dealer News Digital Retailing
Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
The shift in car shoppers’ expectation boils down to four things: Car shoppers expect accurate information. Consumers have every bit of information at their fingertips. They’re doing more research throughout […]
Breaking Through Screens to Reach Gen Z Car Buyers
Blog Digital Marketing Strategy
Mar 23, 2022
Jessica Stafford, SVP and GM of Autotrader and Kelley Blue Book
Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]
How Chip Shortages Changed the Car Buying Journey
Feb 23, 2022
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager
For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
Using Data to Stay Relevant in the Ever-Changing Digital Landscape
Jan 12, 2022
Kevin LeSage, Cox Automotive Marketing Director
The internet moves fast, from rapidly changing trends and platforms to how we shop and buy. Businesses that fail to keep up get left behind — and that includes car […]
6 Digital Marketing Trends Dealerships Can Use in 2022
Best Practices & Tips Blog Industry Trends, Reports & Research
Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive
As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]
How the Chip Shortage Is Impacting Car Buyer Behavior
Blog Industry Trends, Reports & Research Vehicle Values & Pricing
Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director
The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over. […]
6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit
Blog Digital Marketing Strategy Industry Trends, Reports & Research
Sep 28, 2021
The Autotrader Team
The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service. In […]
How to Build a Digital Dealership that Meets Customer Expectations
Blog Digital Marketing Strategy
Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]