Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]

The shift in car shoppers’ expectation boils down to four things: Car shoppers expect accurate information. Consumers have every bit of information at their fingertips. They’re doing more research throughout […]

Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]

For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]

The internet moves fast, from rapidly changing trends and platforms to how we shop and buy. Businesses that fail to keep up get left behind — and that includes car […]

  As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]

The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over.   […]

The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service.   In […]

Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]