Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars 
Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars 

Sep 13, 2024
Michele Wright, Director of Sales- Autotrader and Kelley Blue Book

In the big wide world of automotive advertising, co-op advertising remains a crucial strategy for dealers. Supported by OEMs, the shared advertising costs in co-op dollars allows dealers to promote […]

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Delivering a Consumer Experience Online – The 5 Key Steps 
Delivering a Consumer Experience Online – The 5 Key Steps 

Mar 7, 2024
The Autotrader Team

The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]

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