Here's to 24s off the lot and more eyes on your 25s.
2025 inventory is out! Is your Q4 marketing strategy set up for sales success?
Here are the top three new car marketing strategies our experts say dealers should be hyper-focused on during these final months of the year.
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Winning tactics to move your inventory faster and get a head start on 2025 sales
Get more eyes on your new-car inventory with: 
- New Car Listings - Efficiently attract and convert more online buyers to enhance your new car sales performance. Â
- New Car Spotlights - Get extra exposure and convert shoppers into high-quality leads. 
- New Car Boost - Show used car shoppers they can get into a new car for a similar monthly payment. 
- Market Extension Essential - Expand your sales radius to reach more shoppers outside your local market. 
Merchandise your sales event and stay top of mind during the shopper journey with: 
- Targeted Display - Keep the focus on your dealership’s inventory or sales event with premium ad placements across Autotrader and KBB‌.‌com’s desktop and mobile experiences.  
- Advanced Ads Premium - Retarget Autotrader and KBB.com shoppers and drive them back to your website with engaging ads as they browse the web and their social media.
- eLot - Target real-time shoppers during their valuation and search journeys, serving up your dealership’s relevant inventory based on their most recent search history.  
Clear out 2024 inventory with: 
- Alpha Ads - Efficiently attract and convert more online buyers to enhance your new car sales performance. Â
- Vehicle Listings Buying Signals - Supercharge your Autotrader and KBB.com leads with in-depth consumer data you can use to identify ready-to-buy shoppers for a tailored sales approach.
- Market Extension - Reach more customers in outside markets who are willing to pay delivery costs for that perfect vehicle you have on your lot.
New Car Boost
Convert used-car shoppers into new-car buyers.
New Car Boost ads increase new car consideration with used-car shoppers who might not realize they can purchase new for the same monthly payment as used.
Co-op Eligible Through:
Targeted Display
Premium placements ensure you stand out.
Targeted Display ads keep the focus on your dealership’s inventory or sales event with premium ad placements across Autotrader and KBB‌.‌com’s desktop and mobile experiences.
Co-op Eligible Through:
Advanced Ads Premium
Stay top of mind with car shoppers as they browse the web and social media.
Advanced Ads Premium retargets Autotrader and KBB.com shoppers based on their search results with engaging ads featuring your inventory as they browse offsite websites and social media platforms, driving them back to the VDP on your dealership website.
Alpha Ads
Increase visibility and VDP views.
Alpha ads maximize the exposure of your vehicles and dealership’s branding with prominent advertising placement that dominates the top of Autotrader and KBB.com’s search results page.
Co-op Eligible Through:
Spotlight Ads
Shine a spotlight on select inventory.​
Hot vehicles or cold vehicles—it doesn’t matter. Spotlight ads ensure you drive more clicks and engagement straight to the inventory of your choice. ​​Â
Co-op Eligible Through:
eLot
Be there at every step of the car shopping journey.​
eLot’s carousel ads target real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history.
Co-op Eligible Through:
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