3m Read Podcast Start Tracking What Actually Converts: The Days of Chasing Leads are Over Nathan Jordan, Client Success Manager for Major Accounts at Autotrader, joins host Jade Terreberry to break down how top-performing dealers are ditching outdated lead metrics… Read more
5m Read Blog From Search to Sold: 5 Ways Autotrader Gives Dealers More of What Really Counts Whether you’re trying to get more eyes on your inventory, make your listings work harder, or figure out where your ad dollars are really paying… Read more
7m Read The 92% Blind Spot for Automotive Dealers: Do You Have It and Steps to Reduce It Believe it or not, most dealers are flying mostly blind as to what marketing efforts are actually driving their sales because they are tracking only… Read more
3m Read Podcast Finally See the Full Buyer Journey: The Modern Dealer’s Differential Elizabeth Stegall, Senior Director of Client Retention at Autotrader, joins host Jade Terreberry to unpack how dealers can close blind spots in their marketing strategy… Read more
2m Read Podcast Building a Dealer Culture: Stopping Fraud Before It Starts In Part 2 of this identity fraud series, Margaret Bosworth of Equifax continues her conversation with host Jade Terreberry to share practical strategies dealers can… Read more
3m Read Podcast Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by… Read more
3m Read Podcast It’s Time to Close the Gap: New Ways Dealers are Rethinking ROI Vanessa Lynch, Senior Strategic Sales Manager at Autotrader and Kelley Blue Book, helps unpack the findings of a new Cox Automotive by Perficient whitepaper on… Read more
3m Read Podcast Data-Driven Strategies for Modern Dealerships: Turning Clicks into a Close Noah Lee, Senior Director of Product at Cox Automotive joins Jade Terreberry to unpack how first-party data and AI are reshaping the car-buying journey. Read more
9m Read Blog Inventory’s Rising. Loyalty’s Slipping. Co-op Can Close the Gap. Don’t Let Free Ad Dollars Go to Waste Every marketing dollar matters—especially when it’s already yours. Yet many dealers are unknowingly leaving thousands of OEM… Read more
3m Read Podcast Native CDPs and AI: Powering Personalization at Your Dealership Susan Blue, VP of Operations for Dealer Sales and Solutions at Cox Automotive, joins Jade Terreberry to demystify the evolving role of Customer Data Platforms… Read more
