Top Takeaways from the Car Buyer Journey Study

The 2025 Car Buyer Shift

During this Automotive News webinar, Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, unpacks insights from the 16th annual Car Buyer Journey Study, revealing why buyer satisfaction reached record highs—even amid rising affordability pressures. Based on feedback from more than 2,300 recent car buyers, the session explores how consumers are adapting through increased cross‑shopping, greater use of digital and AI‑powered tools, and a growing preference for seamless omnichannel experiences. Dealers will gain a clear view of the five key trends shaping car buyer behavior in 2025 and actionable strategies top‑performing retailers are using to build trust, improve efficiency, and drive loyalty into 2026.