Always Open.
Always Closing.
Experience flexible digital retailing that puts you in the driver’s seat.
Engage with customers who are ready to buy or lease their next car on Autotrader.
With Accelerate My Deal, shoppers can begin the buying process and even complete their car purchase entirely online straight from your Autotrader and KBB.com listings – all while keeping you in full control over the deal, the process, and your
Now co-op eligible for 100% reimbursement for Ferrari, Nissan, and Lincoln
Customers control the journey.
You control the deal.
Accelerate My Deal creates the most streamlined, simplified and transparent buying experience possible without compromising your sales process.
See how this digital retailing tool enables shoppers to build their own deal proposal with the same payment and deal terms you’d offer in-store, keeping you in control of the deal they make.
Calculate Payment Terms
Participating dealers can customize payment options so shoppers can choose from accurate all-in pricing for the smoothest process possible, include incentives for conditional programs (e.g. military and loyalty cash).
Value Trade-In
Dealers validate the customer’s trade-in details to ensure accurate deal structure. Any discrepancies or additional information
needed an be communicated via email, etc., or when it shows up in their final contract.
Add Vehicle Protection
Dealers manage both the availability and suitability of protection products and incentives shown to the shopper. They configure F&I offerings (e.g., VSCs, GAP, prepaid maintenance), ensure pricing and
eligibility align with vehicle type and lender requirements, and verify that applicable rebates stack correctly. Any product specific disclosures or requirements are raised to help the shopper choose confidently.
Apply for Financing
Dealers ensure financing workflows are configured. This involves maintaining preferred lenders, keeping rate sheets and program files up to date, and validating those specific requirements for protection
products and/or structures are met.
Verify Insurance and Identification
Dealers verify that the customer’s uploaded ID and insurance are complete. Any inconsistencies are flagged, and the system
prompts the customer resolution so the deal can advance without delay.
Accept Offer and Sign Contract
Dealers prepare and validate the full contracting package for completeness. If the dealership uses Dealertrack F&I, digital integration simplifies this process; otherwise the dealer performs supplemental manual steps to ensure contract accuracy and completeness.
Make Payment
After the consumer initiates payment through integrated processors (e.g., Stripe, Plaid), dealers confirm the customer’s down
payment is complete.
Schedule Pickup or Delivery
Dealers coordinate the final handoff of the vehicle to the customer. For in-store pickup, the dealer prepares the vehicle (detailing,
fueling/charging, temporary tags) and ensures all physical delivery items—
keys, manuals, installed accessories—are ready. For home delivery, dealers
verify the delivery address, schedule transport, and ensure all remote delivery compliance requirements are met for the customer’s location. Dealers confirm the customer’s preferred timing, finalize logistics with internal teams or third-party carriers, and update the system so the customer receives clear confirmation and expectations for the delivery experience.
More intuitive deal-building means more leads, faster deals and higher profits.
Accelerate My Deal
shoppers are
more likely to
submit a
Accelerate My Deal
leads close
faster than other
internet
Accelerate My Deal
sales result in
higher gross
profit per
Personalized support = optimal results.
Let’s go. Our dedicated Digital Retailing Specialists will partner with you and your Autotrader rep to incorporate the new digital retailing experience into your sales process. Along the way, they will work closely with your dealership on deal-making strategies to help drive more sales.
Why Accelerate My Deal?
Trusted by nearly
Customer-centric
Dealer-centric
It’s a win-win.
Nearly
1
in
3
car buyers want a full buy online
Faster, smoother deal experience
On all sides.
Boosts your intentory’s visibility
on Autotrader
and KBB.com
Get started with
Autotrader
Get Started
Take a Self-Guided Demo
Explore Autotrader with an interactive demo at your own pace.
Get Started
Contact a Sales Rep
Complete this form to get a demo and connect with a sales representative.
Current Client
Get Help
Submit a case, access FAQs, articles and more within our Dealer Help Center.
Current Client
Get Training
Your gateway to curated courses designed to help you enhance your knowledge and skills.
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