Come out on top with the NEW Alpha Elite Advertising package
Maximize exposure of your vehicles and dealership with prominent advertising at the top of both Autotrader and KBB.com.
Dominate the SRP across Autotrader and KBB.com with Alpha Elite
Formerly two separate products, Alpha, from Autotrader and Elite, from KBB.com, are joining forces to help you achieve more shopper engagement and more brand awareness across both sites. Alpha Elite helps you drive shoppers directly to your VDPs or link directly to your branded dealership website.
Products
Let your vehicles shine
With Super Spotlight, your most relevant vehicles are placed before any other listings at the top of the search results page.
Give shoppers’ search results something to stand on
Alpha Liner repeats your dealership’s name and branding along with inventory matching the shopper’s criteria at the bottom of the SRP.
YoY performance improvements continue to rise
Hear it from us first
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Video | Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars
Sep 11, 2024
The Autotrader TeamCo-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. Moving into the second half […]
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Video | Ways to Boost Engagement and Leads without Boosting Your Cost
Aug 16, 2024
The Autotrader TeamIn today’s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers’ search results is vital. Find out how to boost your engagement without boosting your costs with […]
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Video | Extend Your Ability to Reach More Buyers in More Places to Sell More Cars
Jun 14, 2024
The Autotrader TeamConsumers have gotten used to quickly and easily researching and completing all kinds of purchases from their sofas, no matter what they’re buying, including cars. With the right marketing solution, […]
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Video | Drive New Car Consideration with New Car Boost
May 13, 2024
The Autotrader TeamNew car inventory short-supply issues are mostly in the rear-view mirror. But affordability is a hurdle for today’s shoppers and dealers have inventory sitting on their lot. However, there are […]
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Delivering a Consumer Experience Online – The 5 Key StepsÂ
Mar 7, 2024
The Autotrader TeamThe next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
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