Deliver more sales by reaching shoppers anywhere in the U.S.
If shipping to car buyers is part of your business, Market Extension should be too.
With Market Extension, deliver your inventory to today’s modern car buyer – wherever they are.
Meet shoppers wherever they are
When you’re no longer limited by your physical location, sales opportunities can happen virtually anywhere.
Showcase simultaneously
This ideal solution allows for the same listing to strategically show in multiple DMAs, even without having a physical location in that market.
Compete at a higher level
Online-only dealerships can’t corner the market anymore. Offer the same end-to-end benefits and services to win more customers.
Drive conversions through Market Extension’s business-building benefits
Your delivery options are displayed in place of distance from shopper, along with a clickable link providing an overview of the delivery benefits.
Include details like shipping information and return policies on Vehicle Delivery Pages.
Reinforce customer confidence with consistent messaging across Autotrader, your dealership website and other advertising platforms.
Extend your dealership’s geographic reach
How to make the most of Market Extension
Make the virtual experience a reality
Overcome the distance by offering photos, videos, Facetime calls and more to help consumers picture themselves in the driver’s seat.
Clarity closes deals
Clearly outlining your delivery process, shipping costs and purchase assurances will help potential buyers feel comfortable and confident.
Know the script
Win more deals with a dedicated team equipped to field delivery leads.
Market Extension Essential
Turn low search results into high sales opportunities with this new product. With Market Extension Essential, you can display your relevant inventory to shoppers in surrounding areas when their searches on Autotrader and KBB.com produce limited results.
Hear it from us first
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Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss
May 6, 2025
Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today. From shifting consumer use cases to the impact of tariffs and the growing opportunity in used EVs, Jimmy shares practical insights on how dealers can better position themselves in the EV market.
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Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to BuyÂ
Apr 30, 2025
The Autotrader TeamIt Begins with a Click It might be an email, auto listing, or pop-up ad – but in today’s digital age, it all begins with one click. What happens next will […]
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The AI Revolution: What’s Transforming Auto Sales Now
Apr 30, 2025
The Autotrader TeamGuest Expert: Eric Brown, Founder of inSearchX, joins Jade Terreberry at the AIS NRC Conference to discuss the transformative role of AI in the automotive industry. Eric shares insights on how AI-driven tools like Ask Auto are revolutionizing the consumer-dealer interaction by removing friction from the car buying process, enhancing real-time communication, and significantly improving lead conversion rates.
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Tariff Impact: Why Strategic Responses are Needed for Auto Dealers
Apr 23, 2025
Expert Guest: Bill Zadeits, President of Cherokee Media Group and host of the hit AutoRemarketing Podcast, joins Jade Terreberry at the AIS NRC Conference to discuss the current state of the automotive industry amidst the recent tariff announcements, sharing his insights on the unpredictable nature of the situtation, the potential impact on new and used car markets, and the need for cautious steps and strategic responses to navigate these times.
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An Economist’s Take: Tariff Changes and Expert Analysis
Apr 16, 2025
Expert Guest: Jonathan Smoke, SVP Chief Economist at Cox Automotive, joins Jade Terreberry at the AIS NRC Conference where he was presented an award, to discuss the current trending economic shifts and situations as well as providing insights into the recent tariff announcements, the potential for a recession, and strategies for dealers and OEMs to navigate these uncertain times using real-time data and diversified revenue streams.
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