Monthly Video and Audio Series
Relevant Discussions on Automotive Trends for a More Successful Road Forward
Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern dealer’s radar.
Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”
Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”
View or Listen to Our Episodes
An Automotive Milestone: A True Industry First for Ecommerce
Tried and True: Leaving and Leading a Legacy of Success in Sales
Featured Guest: Chip Thomas – Chip Thomas Automotive Consultant & Sales Training. Just in time for Father’s Day… it’s a very special episode featuring host Jade Terreberry’s father! You’ll quickly see why he was the American Honda National Walkaround Champ, was featured in 6 Honda America videos as well as spent 41 years at Bill Gatton Honda-Nissan.
Appraisals and Acquisitions: A Modern Strategy to Drive Profits
Featured Guest: Micah Tindor, Senior Director of Strategic Planning for KBB ICO will discuss why it’s more important than ever to focus on selling the right car, to the right consumer, for the right price with a modern appraisal and acquisition strategy, so you don’t miss out on the complete profit picture and revenue opportunities.
They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences
Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey Study and reveals what actions Dealers, OEMs and the industry should take.
Testing and Measuring: Marketing for the Modern Dealer
Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers should be measuring their marketing effectiveness.
Extending Your Market: Get Strategic to Drive Profits and Move Cars
Here are the Show Bonuses
Bonus: The True Dollar Impact of Not Sourcing & Identifying Leads Correctly
Featured Guest: Nathan Jordan, Client Success Manager with Autotrader shares what he’s seeing firsthand with his dealer partners on the true impact of sourcing and identifying leads correctly when it comes to your marketing ROI and strategy as well as overall dealership profitability.
Be the First to Register for the New Complete Profit Picture Learning Series
Autotrader and vAuto are releasing a new learning series that will show you how to take smarter steps and actions to have the right car, for the right consumer, for the right price, with the right strategy. Learn how to stop leaving money on the table and how to get the full picture of every car’s true profit potential.
Bonus: Why Now is the Time to Focus on Your Fixed Ops Marketing
Featured Guest: Owen Moon, Co-Founder of Fixed Ops Digital recently acquired by TradePending, shares both how and why today’s dealers should expand on their fixed ops marketing strategy as they close out the second half of this year to best showcase their services and stay in front of customers to drive more revenue.
Bonus: A Behind the Scenes Look at the New Cox Automotive EV Study
Featured Guest: Vannesa Ton, Senior Director of Research and Intelligence with Cox Automotive gives a behind-the-scenes look at the new Path to EV Adoption Study and highlights the top takeaways that dealers and OEMs should be taking note of for demographic shifts, the next wave and increased consideration.
Discover More about the Cox Automotive Path to EV Adoption Study
June’s bonus episodes mention the findings from the 2024 Path to EV Adoption Study. Access the topline deck for a comprehensive overview of the current state and future trajectory of EV adoption, offering insights for consumers, dealers, and OEMs as they navigate toward a more sustainable automotive ecosystem.
Bonus: A Closer Look at Yesterday's, Today's and Tomorrow's EV Buyer
Featured Guest: Jimmy Douglas, Founder and CEO of Plug shares his deep EV expertise and forecasts around the past, present and future state of EV buyers and what shifts and changes dealers and the industry on a whole should be making in order to take advantage of a growing marketplace for both new and used EV vehicles.
New Bonus Episodes
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Fixed Ops and Marketing
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Sales and Ecommerce
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Growing and Scaling Your Business
Chris Benvie, Director of Marketing and Pre-Owned Operations for McGovern Automotive gives his take on the F.I.E.R.C.E strategy from a new and pre-owned dealership’s perspective on how to grow and scale your business in today’s times.
Autotrader and Kelley Blue Book™ continue to be the trusted partners you need to power your business for the road forward.
