Monthly Video and Audio Series
Relevant Discussions on Automotive Trends for a More Successful Road Forward
Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern dealer’s radar.
Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”
Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”
View or Listen to Our Episodes
NEW: Evolving Consumer Study: How to Plan for Shifting Behaviors and Key Findings
Featured Guest: Angela Drake, Director of Research and Market Intelligence with Cox Automotive gives a behind-the-scenes look at the new findings from the Evolving Consumer Study, which took a close look at those evolving behaviors and uncovered some
key finding that are important for dealers, OEMs as well as the automotive industry plan and take pro-active actions on in order to have continued success on winning the sale.
The Election is Over: How Automotive Dealers Should Move Forward
Featured Guests: David Lumpkin, Senior Director of Inside Business Development, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share what are likely outcomes and things dealers, and our industry need to face and prepare now that the election is over, representing a different view for Franchise, Independent, and OEMS, with a Sales and Fixed Ops perspective.
New Car Sales Trends: The Recent Evolution and Predictions
Featured Guest: Shaun “Niff” Kniffin, Retail Solutions Moderator and Consultant of NCM Solutions discusses the evolution of new car sales in the automotive industry over the past four years and reveals predictions for how it will change further outlining the steps dealers need to take to stay ahead of the curve in the coming year.
Vehicle Purchase Intent: 2024 Consumer Market Update Study
Featured Guest: Greg Payne, Market and Customer Research Manager of Cox Automotive gives an inside look at the newly released key findings of the 2024 Consumer Market Update Study and reveals what actions Dealers and the industry should take to adapt and expand your business and marketing efforts.
GA4 Updates: How to Use Better Tracking & Analytics to Empower Your Business
Featured Guests: George Nenni, Founder of Generations Digital and best selling Author, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share some of the recent changes in GA4 and discuss the significance of what better tracking and analytics offers dealers, as well as the auto industry, in how it can help you make better marketing and business decisions.
Independent Dealer Special: Leveling the Playing Field
Featured Guest: David Lumpkin, Senior Director of Inside Business Development for Autotrader and Kelley Blue Book discussing the 7 major challenges that Independent Dealers face and the ways working now to not only overcome them, but the steps to take to build out a winning strategy to shift the unique Independent challenges into business and marketing opportunities.
Embracing AI: Transforming Automotive Sales and Service Operations
Featured Guests: Marianne Johnson, Chief Product Officer at Cox Automotive and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, discuss how AI-driven tools are revolutionizing customer engagement, inventory management, marketing, and service operations for automotive dealers, enhancing profitability and efficiency.
Improving Lead Performance: New Automated Opportunities for Dealers
Featured Guests: Kirk Preiser, SVP of Business Development at LeadVantage and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, share what they’re seeing across their top-performing clients when it comes to successful lead handling. Learn the many advantages of using AI, but also some of the pitfalls and how to overcome them.
Flood and Hurricane Aftermath: The Ripple Effect on Automotive
Featured Guest: Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO discusses the true effect both now, and in the future, the recent flood and hurricane natural disasters will have on the automotive industry and what steps both dealers and consumers should take in order to protect inventories, support the community, and successfully move forward.
Appraisals and Acquisitions: A Modern Strategy to Drive Profits
Featured Guest: Micah Tindor, Senior Director of Strategic Planning for KBB ICO will discuss why it’s more important than ever to focus on selling the right car, to the right consumer, for the right price with a modern appraisal and acquisition strategy, so you don’t miss out on the complete profit picture and revenue opportunities.
Tried and True: Leaving and Leading a Legacy of Success in Sales
Featured Guest: Chip Thomas – Chip Thomas Automotive Consultant & Sales Training. Just in time for Father’s Day… it’s a very special episode featuring host Jade Terreberry’s father! You’ll quickly see why he was the American Honda National Walkaround Champ, was featured in 6 Honda America videos as well as spent 41 years at Bill Gatton Honda-Nissan.
An Automotive Milestone: A True Industry First for Ecommerce
Featured Guests: Kevin Frye, CMO of Jeff Wyler Automotive Family and Paulo da Silva VP of Operations for Cox Automotive Ecommerce give a behind the scenes look at the industry first milestone they accomplished and how this Ecommerce break-through will affect every dealer and OEM not just now, but for opportunities in the future.
They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences
Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey Study and reveals what actions Dealers, OEMs and the industry should take.
Testing and Measuring: Marketing for the Modern Dealer
Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers should be measuring their marketing effectiveness.
Extending Your Market: Get Strategic to Drive Profits and Move Cars
Featured Guest: Chrisey O’Hara – Vice President of Dealer Sales at Autotrader and Kelley Blue BookTM shares examples how dealers can move the needle for extra revenue opportunities, especially when competing on a national level with distance retailing.
Other Episodes
Live from Used Car Week: 5 Key Areas to Drive Profits and Scale Your Business
Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto live from the Used Car Week stage in Arizona, discusses highlights from her keynote sharing the five key areas Dealers should focus on in the coming year if they are lookingto capture more profits, scale their business, and capitalize on incremental revenue opportunities.
Live from Digital Dealer: The New Strategy for Pricing and Promoting Vehicles
Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto live from the Digital Dealer stage in Las Vegas discussed her session “Don’t Let Historic New Vehicle Troubles Haunt You Today” that shared why and how to move away from a one-size-fits-all approach to pricing and promoting cars and instead adopt a variable strategy that’s more focused on the market and flexible to changes.
Live from Digital Dealer: Overcoming the Three Big Data Challenges
Featured Guest: Rob DeGeorge, Director of Product Consulting for VinSolutions live from the Digital Dealer stage in Las Vegas discussed his session “Overcome Three of the Biggest Data Challenges,” mapping out actionable next steps for improving processes with omnichannel experiences, intelligent automation and predictive insights throughout your dealership operations to drive results.
Live from Digital Dealer: How to Bring Your Marketing to Life
Featured Guest: Noah Lee, Director of Product Consulting at Cox Automotive live from the Digital Dealer stage in Las Vegas discussed and shared some of the highlights from their keynote session, 4 Ways to Attract Shoppers Before They Even Submit a Lead, highlighting the new ways to digitally bringing your brand and marketing to life to capture more business.
Bonus: Party Crashers – New Challenges Automotive Dealers Face
Featured Guest: Brian Finklemeyer, Senior Director, Insights and Advisory with Cox Automotive shares the challenges currently facing automotive dealers, like rising inventories, higher interest rates, and affordability issues. Despite these “party crashers” impacting profitability, learn the strategies dealers can adopt to gain and protect revenue.
Bonus: Ways to Capitalize on Your Sales & Analytics Reporting
Featured Guest: Jeff Flak, Director of Sales Effectiveness with Cox Automotive, breaks down how to easily and effectively utilize the data and insights you already have at your fingertips, to make better marketing and business decisions. By discovering gaps, you’ll learn how to develop strategies to overcome them. driving more opportunities and revenue.
Power of Data Study: Ways Dealers Use Data to Drive Better Decisions and Revenue
Featured Guests: Carol Ottey-James, Sr. Manager of Market & Consumer Research with Cox Automotive gives a behind-the-scenes look at the new Power of Data study. Discover the key types of data Dealers use to manage, make decisions, and drive lifetime value today and how data can be used to generate more business.
Olympics Fever: Going for the Gold in Automotive Sales, Business and Life
Back by popular demand… Guest Chip Thomas, Master Sales Trainer & Principal Consultant as well as Jade’s father! With Olympics fever happening across the USA and the world, hear what Chip and Jade had to share on how to win the gold in today’s times when it comes to automotive sales, reaching your goals, and planning for success in both business and in life.
Bonus: Top Tips to Getting Enhanced Leads and Converting Them
Featured Guests: Autotrader power couple, husband and wife Nathan and Christina Jordan, Client Success Managers for Autotrader & Kelley Blue Book, talk about what they’re seeing work across their top-performing clients when it comes to leads: how to stand out to your ideal customer, get the enhanced lead and convert to a close.
Bonus: The True Dollar Impact of Not Sourcing & Identifying Leads Correctly
Featured Guest: Nathan Jordan, Client Success Manager with Autotrader shares what he’s seeing firsthand with his dealer partners on the true impact of sourcing and identifying leads correctly when it comes to your marketing ROI and strategy as well as overall dealership profitability.
Be the First to Register for the New Complete Profit Picture Learning Series
Autotrader and vAuto are releasing a new learning series that will show you how to take smarter steps and actions to have the right car, for the right consumer, for the right price, with the right strategy. Learn how to stop leaving money on the table and how to get the full picture of every car’s true profit potential.
Bonus: Why Now is the Time to Focus on Your Fixed Ops Marketing
Featured Guest: Owen Moon, Co-Founder of Fixed Ops Digital recently acquired by TradePending, shares both how and why today’s dealers should expand on their fixed ops marketing strategy as they close out the second half of this year to best showcase their services and stay in front of customers to drive more revenue.
Bonus: A Behind the Scenes Look at the New Cox Automotive EV Study
Featured Guest: Vannesa Ton, Senior Director of Research and Intelligence with Cox Automotive gives a behind-the-scenes look at the new Path to EV Adoption Study and highlights the top takeaways that dealers and OEMs should be taking note of for demographic shifts, the next wave and increased consideration.
Discover More about the Cox Automotive Path to EV Adoption Study
June’s bonus episodes mention the findings from the 2024 Path to EV Adoption Study. Access the topline deck for a comprehensive overview of the current state and future trajectory of EV adoption, offering insights for consumers, dealers, and OEMs as they navigate toward a more sustainable automotive ecosystem.
Bonus: A Closer Look at Yesterday's, Today's and Tomorrow's EV Buyer
Featured Guest: Jimmy Douglas, Founder and CEO of Plug shares his deep EV expertise and forecasts around the past, present and future state of EV buyers and what shifts and changes dealers and the industry on a whole should be making in order to take advantage of a growing marketplace for both new and used EV vehicles.
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Fixed Ops and Marketing
Featured Guests: Micah Tindor, Senior Director of Strategy KBB ICO and Noah Lee, Director of Multi-Solution Product at Cox Automotive give their take on the F.I.E.R.C.E strategy from an Ops and overall Dealer Marketing and Business strategy.
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Sales and Ecommerce
Featured Guests: Elizabeth Stegall, Sales Director at Autotrader and Kelley Blue Book and Matt Holling, Senior Director of Ecommerce Excellence at Cox Automotive give their take on the F.I.E.R.C.E strategy from a Dealer Sales and overall Ecommerce strategy.
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Growing and Scaling Your Business
Chris Benvie, Director of Marketing and Pre-Owned Operations for McGovern Automotive gives his take on the F.I.E.R.C.E strategy from a new and pre-owned dealership’s perspective on how to grow and scale your business in today’s times.
Autotrader and Kelley Blue Book™ continue to be the trusted partners you need to power your business for the road forward.
