How It Works

Cox Automotive Marketing Partnership is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. ​

This is about selling Cox Auto marketing capabilities, not products.​ Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.

Included Solutions


Ad Size 300x250, 728x90, 728x200, 306x435, 1x1, 300x600
Advertising Opportunity Certified, Cox Automotive, National, Regional, Tier 1, Tier 2
Audience Auto Shoppers (All Intents)
Ad Type Custom, Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Conquest, Consideration, New Model Launch, Retention
Program Goals High-Impact
Availability 2023

Business Rules

Last updated: July 15, 2024