Headlines that matter
Stay current on the topics that are impacting the industry today, tomorrow and beyond.
4 Ways Your Dealership Can Thrive in Today’s Market
Jul 8, 2021
The Autotrader Team
Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]
Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers
Jun 15, 2021
Kevin LeSage, Director of Digital Marketing
One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]
Using CPO to Address the New Vehicle Inventory Shortage
May 25, 2021
Jade Terreberry
In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control. […]
How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory
May 4, 2021
Jade Terreberry
Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]
Tips for Using At-Home Test Drives to Win Customers and Sell Cars
Apr 9, 2021
Wendy Brunson
For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]
The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2
Mar 19, 2021
Kevin LeSage, Director of Digital Marketing
Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]
Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers?
Feb 26, 2021
Wendy Brunson
Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]
Tips for Increasing Dealership Service Revenue This Quarter
Jan 28, 2021
Kevin LeSage, Director of Digital Marketing
The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]
How to Get the Audience Targeting Data Your Dealership Needs for 2021
Dec 11, 2020
Kevin LeSage, Director of Digital Marketing
Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]