Headlines that matter
Stay current on the topics that are impacting the industry today, tomorrow and beyond.
Using Data to Stay Relevant in the Ever-Changing Digital Landscape
Jan 12, 2022
Kevin LeSage, Cox Automotive Marketing Director
The internet moves fast, from rapidly changing trends and platforms to how we shop and buy. Businesses that fail to keep up get left behind — and that includes car […]
6 Digital Marketing Trends Dealerships Can Use in 2022
Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive
As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]
The 5 Habits of Effective Digital Car Dealerships
Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change. […]
How the Chip Shortage Is Impacting Car Buyer Behavior
Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director
The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over. […]
6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit
Sep 28, 2021
The Autotrader Team
The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service. In […]
5 VDP Best Practices to Boost Conversions
Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]
How to Build a Digital Dealership that Meets Customer Expectations
Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]
Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead
Aug 2, 2021
The Autotrader Team
Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak demand in the auto industry […]
Personalization Is Key to a Better Car-Buying Experience
Jul 19, 2021
Greta Crowley
This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]