Headlines that matter
Stay current on the topics that are impacting the industry today, tomorrow and beyond.
The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2
Mar 19, 2021
Kevin LeSage, Director of Digital Marketing
Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]
Growing Your Fixed Ops Market Share
Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]
Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA
Oct 8, 2020
Kevin LeSage, Director of Digital Marketing
It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]
Driving More Vehicle Sales by Selling Outside Your Local Market
Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]
How to Accelerate Contactless Car Sales With Digital Retailing
Jun 10, 2020
The Autotrader Team
Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]