Headlines that matter

Stay current on the topics that are impacting the industry today, tomorrow and beyond.

Tips for Using At-Home Test Drives to Win Customers and Sell Cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 9, 2021
Wendy Brunson

For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]

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Car Buyer Journey Study – Pandemic Edition

Dealer News Industry Trends, Reports & Research

Mar 25, 2021

This study has captured key changes in consumer buying behaviors and attitudes for the past 11 years. To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.

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The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2

Blog

Mar 19, 2021
Kevin LeSage, Director of Digital Marketing

Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]

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Autotrader, Brad Keselowski’s Checkered Flag Foundation Honor American Military Heroes at Upcoming NASCAR Race

Consumer News Dealer News

Mar 19, 2021

ATLANTA, March 19, 2021 /PRNewswire/ — Autotrader continues its ongoing partnership with NASCAR champion Brad Keselowski’s Checkered Flag Foundation with a special paint scheme to honor America’s military heroes for the NASCAR Cup Series […]

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Autotrader Names 10 Best Car Interiors Under $50,000 for 2021

Awards & 10 Best Lists Consumer News

Mar 11, 2021

Helping car buyers look beyond a vehicle’s outward appearance and focus more on the beauty within ATLANTA, March 11, 2021 /PRNewswire/ — New-car shoppers don’t have to spend top dollar to buy a […]

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Lead Quality and Why It Matters More Now Than Ever. (March Update)

Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings

Mar 2, 2021

Like so many industries, COVID-19 hit automotive hard last year, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing an uncertain economy and […]

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Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers?

Blog Industry Trends, Reports & Research

Feb 26, 2021
Wendy Brunson

Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]

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Autotrader Announces Best New Cars for 2021 to Help Car Shoppers Find Their Perfect Match

Awards & 10 Best Lists Dealer News

Feb 10, 2021

ATLANTA, Feb. 10, 2021 /PRNewswire/ — The search to find your perfect match, whether looking for a love interest or a new vehicle, can be a daunting and time-consuming task. While Autotrader […]

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Autotrader Powers What’s Next for Dealers, Shoppers in 2021

Contactless Sales & Service Dealer News Digital Retailing Vehicle Listings

Feb 4, 2021

ATLANTA, Feb. 4, 2021 /PRNewswire/ — As the most recognized third-party listings brand and the authority on automotive consumer insights, Autotrader is unveiling its latest innovations at the 2021 NADA Show […]

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