Headlines that matter

Stay current on the topics that are impacting the industry today, tomorrow and beyond.

Tips for increasing dealership service revenue this quarter

Blog Contactless Sales & Service Service & Repair

Jan 28, 2021
Kevin LeSage, Director of Digital Marketing

The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]

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How to get the audience targeting data your dealership needs for 2021

Analytics, Reporting & ROI Blog Digital Marketing Strategy

Dec 11, 2020
Kevin LeSage, Director of Digital Marketing

Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]

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Autotrader Names Best New Automotive Technology of 2021

Awards & 10 Best Lists OEM

Dec 2, 2020

ATLANTA, Dec. 2, 2020 /PRNewswire/ — Each year, automotive technology advances into new territory, and the innovations become more and more exciting for consumers. Whether that’s under the hood or inside the cabin, […]

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Autotrader and Kelley Blue Book Drive Holiday Cheer with Limited-Edition “Ugly” Sweater Light Up Face Masks and Steering Wheel Covers

Consumer News

Nov 18, 2020

ATLANTA, GA, November 18, 2020 – Like most things in 2020, this year’s holiday season will look and feel different in many ways – including how people will travel. According to […]

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Used Car Dealer Podcast Episode #18 – Interview with Brian Moody, Executive Editor of Autotrader

Dealer News

Nov 16, 2020

Used Car Dealer Podcast, Nov. 18, 2020 – In episode #18, Zach Klempf has an in-depth interview with Executive Editor of Autotrader Brian Moody where they talk about timely topics […]

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Growing your fixed ops market share

Best Practices & Tips Blog Fixed Ops Service & Repair

Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]

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Autotrader and Kelley Blue Book Release All-New Monthly Best Deals Lists for Car Shoppers

Consumer News

Oct 22, 2020

ATLANTA and IRVINE, Calif., Oct. 22, 2020 /PRNewswire/ — Choosing a good car is easier than ever but getting the best deal can be tricky. To provide consumers with the most recent information on the […]

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Navigating dealership blind spots without a rearview mirror

Blog Digital Marketing Strategy

Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]

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Q4 Strategy: Expanding used vehicle sales and advertising outside your DMA

Contactless Sales & Service Digital Marketing Strategy

Oct 8, 2020
Kevin LeSage, Director of Digital Marketing

It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]

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