Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Trucks Dominate Lists of This Summer’s Most-Researched Vehicles on Autotrader ATLANTA, Aug. 31, 2023 /PRNewswire/ — Summer 2023 is on pace to be the hottest ever on record, and the car market […]

Autotrader Celebrates National Dog Day with Makeovers to Help Shelter Pups Find Fur-Ever Homes ATLANTA, August 24, 2023 – According to a recent study from Autotrader, 92% of dog owners consider […]

It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce.  In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]

ATLANTA, June 21, 2023 – The electric vehicle (EV) business is booming, and consumer interest in EVs has increased dramatically this year alone. EV sales grew from a share below 1% […]

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of […]

ATLANTA, June 1, 2023 /PRNewswire/ — May officially kicked off graduation season, with a fresh new crop of college graduates accepting their diplomas and heading off into the world in the market […]

As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]

ATLANTA, April 20, 2023 /PRNewswire/ — Vehicle interior design is a blend of art and science, and fortunately for new car buyers, beauty and function can coexist and appear across […]

Data is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many auto dealers are left scratching […]