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How to Connect Your Plan to the Future of eCommerce

While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what the gaps causing pote…

Guide

eBook: How to Increase Your Digital Presence to Drive Sales

It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce. In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […

Blog

Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]

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PODCAST

A Closer Look at Yesterday’s, Today’s and Tomorrow’s EV Buyer

Featured Guest: Jimmy Douglas, Founder and CEO of Plug shares his deep EV expertise and forecasts around the past, present and future state of EV buyers and what shifts and […]

PODCAST

Embracing AI: Transforming Automotive Sales and Service Operations

Featured Guests: Marianne Johnson, Chief Product Officer at Cox Automotive and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, discuss how AI-driven tools are revolutionizing customer engagement, […]

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PODCAST

Party Crashers – New Challenges Automotive Dealers Face

Featured Guest: Brian Finklemeyer, Senior Director, Insights and Advisory with Cox Automotive shares the challenges currently facing automotive dealers, like rising inventories, higher interest rates, and affordability issues. Despite these […]

PODCAST

They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences

Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey […]

Your 2025 Marketing Strategy Mapped Out: Out With the Old and Out With the New

You may have heard the saying “Out with the old. In with the new.” However, as we close out 2024 and round the bend into a new year, we’re encouraging […]

Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars

In the big wide world of automotive advertising, co-op advertising remains a crucial strategy for dealers. Supported by OEMs, the shared advertising costs in co-op dollars allows dealers to promote […]

Video | Stay Top of Mind with Car Shoppers Using Retargeted Marketing

Display ad retargeting continues to be a powerful and effective marketing strategy enabling businesses to connect with their target audience in a personalized and impactful way. Find out how it […]

Video | Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars

Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. Moving into the second half […]