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8m Read

 How to Connect Your Plan to the Future of eCommerce 

 While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place.   But when you know what the gaps causing pote…
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2m Read

eBook: How to Increase Your Digital Presence to Drive Sales

It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce.  In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […
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9m Read

Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]
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22m Listen

Testing and Measuring: Marketing for the Modern Dealer

Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers […]
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17m Listen

Why Now is the Time to Focus on Your Fixed Ops Marketing

Featured Guest: Owen Moon, Co-Founder of Fixed Ops Digital recently acquired by TradePending, shares both how and why today’s dealers should expand on their fixed ops marketing strategy as they […]
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23m Listen

Appraisals and Acquisitions: A Modern Strategy to Drive Profits

Featured Guest: Micah Tindor, Senior Director of Strategic Planning for KBB ICO will discuss why it’s more important than ever to focus on selling the right car, to the right […]
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22m Listen

Vehicle Purchase Intent: 2024 Consumer Market Update Study

Featured Guest: Greg Payne, Market and Customer Research Manager of Cox Automotive gives an inside look at the newly released key findings of the 2024 Consumer Market Update Study and […]
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27m Listen

An Automotive Milestone: A True Industry First for Ecommerce

Featured Guests: Kevin Frye, CMO of Jeff Wyler Automotive Family and Paulo da Silva VP of Operations for Cox Automotive Ecommerce give a behind the scenes look at the industry […]
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6m Listen

Live from Digital Dealer: The New Strategy for Pricing and Promoting Vehicles

Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto live from the Digital Dealer stage in Las Vegas discussed her session “Don’t Let Historic New Vehicle Troubles Haunt You […]
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20m Listen

A Behind the Scenes Look at the New Cox Automotive EV Study

Featured Guest: Vannesa Ton, Senior Director of Research and Intelligence with Cox Automotive gives a behind-the-scenes look at the new Path to EV Adoption Study and highlights the top takeaways […]
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19m Listen

GA4 Updates: How to Use Better Tracking & Analytics to Empower Your Business

Featured Guests: George Nenni, Founder of Generations Digital and best selling Author, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share some of the recent changes […]
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