Headlines that matter
Stay current on the topics that are impacting the industry today, tomorrow and beyond.
Personalization is key to a better car-buying experience
Blog Digital Marketing Strategy Digital Retailing
Jul 19, 2021
Greta Crowley
This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]
Lead Quality and Why It Matters More Now Than Ever. (March Update)
Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings
Mar 2, 2021
Like so many industries, COVID-19 hit automotive hard last year, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing an uncertain economy and […]
How to Get the Audience Targeting Data Your Dealership Needs for 2021
Analytics, Reporting & ROI Blog Digital Marketing Strategy
Dec 11, 2020
Kevin LeSage, Director of Digital Marketing
Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]
Navigating Dealership Blind Spots Without a Rearview Mirror
Blog Digital Marketing Strategy
Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]
Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA
Contactless Sales & Service Digital Marketing Strategy
Oct 8, 2020
Kevin LeSage, Director of Digital Marketing
It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]
How Vehicle Sanitization and Disinfection Can Drive Sales and Fixed Ops Revenue
Blog Contactless Sales & Service Digital Marketing Strategy
Aug 19, 2020
The Autotrader Team
Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]
Creating Demand: How to Drive Car Sales and Get More Used-vehicle Inventory
Blog Digital Marketing Strategy Vehicle Trade-ins
Aug 5, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
Every dealership I’ve talked to lately has had the same couple of things on their minds: how to get more used-vehicle inventory and how to get consumers to buy now. […]
Driving More Vehicle Sales by Selling Outside Your Local Market
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy
Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]
Now and Beyond COVID-19: At-Home Vehicle Shopping, Sales and Service
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy Service & Repair
May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]
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