Headlines that matter
Stay current on the topics that are impacting the industry today, tomorrow and beyond.
Delivering a Consumer Experience Online – The 5 Key Steps
Mar 7, 2024
The Autotrader Team
The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
How to Connect Your Plan to the Future of eCommerce
Nov 7, 2023
The Autotrader Team
While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what the gaps causing potential problems […]
Five New Ways to Turn Your Data into Dollars
Oct 6, 2023
Autotrader and Dealer.com Teams
Digital solutions make the car-buying journey better. This isn’t just an opinion. It’s a fact supported by your customer’s buying behavior. And it’s supported by the overwhelming majority—87% in fact—of […]
Why Bridging the Gap is Critical for Dealers and How to Do It
Sep 13, 2023
The Autotrader Team, Kelley Blue Book and Dealer.com
A recent study at Cox Automotive showed us something intriguing. During the car buying process, consumers visit multiple websites – 8 or 9 on average in 2022. What’s interesting is […]
The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future
Mar 10, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive
After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]
The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales
Jan 11, 2023
Jessica Stafford, SVP of Consumer Solutions
Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low, buyer behaviors and our industry […]
Managing the Big Shift in Car Shoppers’ Expectations
Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing. In truth, they see […]
Breaking Through Screens to Reach Gen Z Car Buyers
Mar 23, 2022
Jessica Stafford, SVP and GM of Autotrader and Kelley Blue Book
Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]
Best Car Interiors Under $50,000 for 2022
Mar 8, 2022
ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […]