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Inventory is scarce and expensive. So, let’s build a proactive acquisition plan.

Best Practices & Tips Blog Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Trade-ins

Jul 22, 2020
Kevin LeSage, Director of Digital Marketing

Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]

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A focus on priorities: Time is money, so let’s make the most of it.

Analytics, Reporting & ROI Best Practices & Tips

Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]

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Driving more vehicle sales by selling outside your local market

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy

Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]

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Lead Quality and Why It Matters More Now Than Ever.

Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings

Jun 24, 2020

Like so many industries, Covid-19 hit ours hard during the first half of 2020, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing […]

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How to accelerate contactless car sales with digital retailing

Best Practices & Tips Blog Contactless Sales & Service Digital Retailing

Jun 10, 2020
The Autotrader Team

Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]

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Now and beyond COVID-19: At-home vehicle shopping, sales and service

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy

May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]

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nVision: See your top 10 vehicles in Analyze Live right now

Analytics, Reporting & ROI Best Practices & Tips Blog

May 13, 2020
The Autotrader Team

If you’ve been keeping up with our nVision posts, you’ve gotten an overview of the most efficient ways to start using nVision, how to put the Inventory Age and Pricing […]

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nVision analytics: Working the Probability to Sell Matrix to move cars

Analytics, Reporting & ROI Best Practices & Tips Blog

May 6, 2020
The Autotrader Team

In previous posts, we outlined simple ways to dive into nVision and start taking action, and how to make sense of the Inventory Age and Pricing tiles to streamline your […]

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Maintenance from Your Door | Tips for using valet service and repair to drive fixed ops revenue

Best Practices & Tips Blog Contactless Sales & Service

May 1, 2020
The Autotrader Team

Needless to say, the auto industry has seen enormous change in the last couple of months, but some things remain the same: Keeping service bays full is still essential for […]

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