Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA
Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA

Oct 8, 2020
Kevin LeSage, Director of Digital Marketing

It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]

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Driving More Vehicle Sales by Selling Outside Your Local Market
Driving More Vehicle Sales by Selling Outside Your Local Market

Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]

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