Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Previous Posts

How to accelerate contactless car sales with digital retailing

Best Practices & Tips Blog Contactless Sales & Service Digital Retailing

Jun 10, 2020
The Autotrader Team

Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]

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Now and beyond COVID-19: At-home vehicle shopping, sales and service

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy

May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]

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Maintenance from Your Door | Tips for using valet service and repair to drive fixed ops revenue

Best Practices & Tips Blog Contactless Sales & Service

May 1, 2020
The Autotrader Team

Needless to say, the auto industry has seen enormous change in the last couple of months, but some things remain the same: Keeping service bays full is still essential for […]

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Tips for delivering satisfaction and sales with local home vehicle delivery

Best Practices & Tips Blog Contactless Sales & Service

Apr 13, 2020
The Autotrader Team

In recent posts, we’ve discussed the value of live video walkarounds and at-home test drives and shared best practices for making the most of these virtual sales strategies. Now, let’s focus on local […]

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Tips for using at-home test drives to win customers and sell cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 8, 2020
The Autotrader Team

For a lot of dealerships, test drives from home are a new selling tool, one that you may have started using sooner than you intended! With many consumers stuck at […]

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Tips for using live video walkarounds to sell cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 1, 2020
The Autotrader Team

In a time when car buyers are less likely to visit your lot, but even more connected than usual to their devices, let’s talk about how to use 1:1 video […]

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Tips for selling cars virtually with your Autotrader tools

Best Practices & Tips Blog Contactless Sales & Service Digital Retailing Vehicle Listings

Mar 26, 2020
The Autotrader Team

We’re your partner for the strategy and tools needed to maximize results in this changing selling environment. That’s why we’re offering a 50% relief program for April and May 2020 and […]

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