Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

Tips for Using At-Home Test Drives to Win Customers and Sell Cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 9, 2021
Wendy Brunson

For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]

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Tips for Increasing Dealership Service Revenue This Quarter

Blog Contactless Sales & Service Service & Repair

Jan 28, 2021
Kevin LeSage, Director of Digital Marketing

The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]

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Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA

Contactless Sales & Service Digital Marketing Strategy

Oct 8, 2020
Kevin LeSage, Director of Digital Marketing

It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]

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How Vehicle Sanitization and Disinfection Can Drive Sales and Fixed Ops Revenue

Blog Contactless Sales & Service Digital Marketing Strategy

Aug 19, 2020
The Autotrader Team

Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]

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Driving More Vehicle Sales by Selling Outside Your Local Market

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy

Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]

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How to Accelerate Contactless Car Sales With Digital Retailing

Best Practices & Tips Blog Contactless Sales & Service Digital Retailing

Jun 10, 2020
The Autotrader Team

Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]

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Now and Beyond COVID-19: At-Home Vehicle Shopping, Sales and Service

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy Service & Repair

May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]

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Maintenance From Your Door | Tips for Using Valet Service and Repair to Drive Fixed Ops Revenue

Best Practices & Tips Blog Contactless Sales & Service Service & Repair

May 1, 2020
The Autotrader Team

Needless to say, the auto industry has seen enormous change in the last couple of months, but some things remain the same: Keeping service bays full is still essential for […]

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Tips for Using Live Video Walkarounds to Sell Cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 17, 2020
The Autotrader Team

In a time when car buyers are less likely to visit multiple lots and more likely to get the sales process started virtually,* are you using one-on-one video vehicle walkarounds […]

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