Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]

The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]

It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]

Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]

Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]

Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]

COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]

Needless to say, the auto industry has seen enormous change in the last couple of months, but some things remain the same: Keeping service bays full is still essential for […]

In a time when car buyers are less likely to visit multiple lots and more likely to get the sales process started virtually,* are you using one-on-one video vehicle walkarounds […]