Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous Posts
Blog Contactless Sales & Service Industry Trends, Reports & Research
Sep 17, 2020
The Autotrader Team
Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the West worked on flattening the […]
Blog Contactless Sales & Service Digital Marketing Strategy
Aug 19, 2020
The Autotrader Team
Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy
Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]
Best Practices & Tips Blog Contactless Sales & Service Digital Retailing
Jun 10, 2020
The Autotrader Team
Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy
May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]
Best Practices & Tips Blog Contactless Sales & Service
May 1, 2020
The Autotrader Team
Needless to say, the auto industry has seen enormous change in the last couple of months, but some things remain the same: Keeping service bays full is still essential for […]
Best Practices & Tips Blog Contactless Sales & Service
Apr 13, 2020
The Autotrader Team
In recent posts, we’ve discussed the value of live video walkarounds and at-home test drives and shared best practices for making the most of these virtual sales strategies. Now, let’s focus on local […]
Best Practices & Tips Blog Contactless Sales & Service
Apr 8, 2020
The Autotrader Team
For a lot of dealerships, test drives from home are a new selling tool, one that you may have started using sooner than you intended! With many consumers stuck at […]
Best Practices & Tips Blog Contactless Sales & Service
Apr 1, 2020
The Autotrader Team
In a time when car buyers are less likely to visit your lot, but even more connected than usual to their devices, let’s talk about how to use 1:1 video […]
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