Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous Posts
Best Practices & Tips Blog Contactless Sales & Service Digital Retailing
Jun 10, 2020
The Autotrader Team
Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy
May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]
Best Practices & Tips Blog Contactless Sales & Service
May 1, 2020
The Autotrader Team
Needless to say, the auto industry has seen enormous change in the last couple of months, but some things remain the same: Keeping service bays full is still essential for […]
Best Practices & Tips Blog Contactless Sales & Service
Apr 13, 2020
The Autotrader Team
In recent posts, we’ve discussed the value of live video walkarounds and at-home test drives and shared best practices for making the most of these virtual sales strategies. Now, let’s focus on local […]
Best Practices & Tips Blog Contactless Sales & Service
Apr 8, 2020
The Autotrader Team
For a lot of dealerships, test drives from home are a new selling tool, one that you may have started using sooner than you intended! With many consumers stuck at […]
Best Practices & Tips Blog Contactless Sales & Service
Apr 1, 2020
The Autotrader Team
In a time when car buyers are less likely to visit your lot, but even more connected than usual to their devices, let’s talk about how to use 1:1 video […]
Best Practices & Tips Blog Contactless Sales & Service Digital Retailing Vehicle Listings
Mar 26, 2020
The Autotrader Team
We’re your partner for the strategy and tools needed to maximize results in this changing selling environment. That’s why we’re offering a 50% relief program for April and May 2020 and […]
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