“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception for in-market shoppers.
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| STMRec | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | 300x250, 728x90 | |
| Tout Ad | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | 300x250 |
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| Ad Size | 300x250 |
| Advertising Opportunity | National, Tier 1 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Custom |
| Platform | Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | Lower-Funnel, Segment |
| Availability |
