Programmatic Private Auction

How It Works

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction Deals:

Standard Private Auction:

  • An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
  • On demand inventory/buying
  • Non-guaranteed inventory with CPM floor
  • Inventory is available to buyer after all direct and Preferred Deals
  • Google/GAM integration
  • Campaign Management/Trafficking and creative implementation supported on buy side
  • IAB desktop and mobile
    • IAB ad sizes listed on site for both Autotrader and KBB
    • Targeting is NOT available


Ad Size Standard Ad Sizes Supported: 300x250, 728x90, 320x50 - sizing will likely change, dependent on site changes
Advertising Opportunity Certified, Cox Automotive, Local Reseller, Major Accounts, National, Regional, Tier 1, Tier 2, Tier 3
Audience Auto Shoppers (All Intents), New Car Auto Shoppers
Ad Type Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Conquest, Consideration, New Model Launch, Retention
Program Goals High-Impact, Lower-Funnel, Segment

Business Rules

Last updated: February 8, 2023

Ad Specs

Last updated: February 8, 2023