Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory
Standard Private Auction Deals:
Standard Private Auction:
| Ad Size | Standard Ad Sizes Supported: 300x250, 728x90, 320x50 - sizing will likely change, dependent on site changes |
| Advertising Opportunity | Certified, Cox Automotive, Local Reseller, Major Accounts, National, Regional, Tier 1, Tier 2, Tier 3 |
| Audience | Auto Shoppers (All Intents), New Car Auto Shoppers |
| Ad Type | Standard IAB, Standard Mobile MMA |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | High-Impact, Lower-Funnel, Segment |
| Availability |
