Programmatic Open Auction

How It Works

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

  • Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
  • Non-guaranteed inventory with CPM floors
  • Data opportunity on buy-side only

Pricing: CPM Floors


Ad Size Standard Ad Units: 300x250, 728x90 - sizing will be adjusted based on site design changes
Advertising Opportunity Certified, Local Reseller, Major Accounts, National, Regional, Tier 1, Tier 2, Tier 3
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars for Sale (Inventory Listings), Certified Vehicle Auto Shoppers, New Car Auto Shoppers, Used Car Shoppers
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration, New Model Launch
Program Goals Segment

Business Rules

Last updated: February 8, 2023