The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.
You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.
All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web
| Ad Size | 300x250, 320x50 |
| Advertising Opportunity | Certified, Local Reseller, Major Accounts, National, Regional, Tier 1, Tier 2, Tier 3 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars for Sale (Inventory Listings), Certified Vehicle Auto Shoppers, New Car Auto Shoppers, Used Car Shoppers |
| Ad Type | Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | Lower-Funnel, Segment, Upper-Funnel |
| Availability |
| Medium Rectangle 300×250 | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team |
| Funnel |
Upper Funnel Lower Funnel |
| Supersection |
New Used |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
Certified Local Reseller/Tier 3 Major Accounts National/Tier 1 Regional/Tier 2 |
| Pages |
All available pages |
| Segments | None |
| Duration | 1 month 1 week (Wed-Tue) |
| Ad Type | |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority | |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
