Featured Offers is a Native IAB template that highlights a relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
| Ad Size | 728x90, 300x250 |
| Advertising Opportunity | Certified, Cox Automotive, National, Regional, Tier 1, Tier 2 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars for Sale (Inventory Listings), Certified Vehicle Auto Shoppers |
| Ad Type | Custom |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | High-Impact, Lower-Funnel, Segment, Upper-Funnel |
| Availability | 2023 |
SEGMENT: Select from below list
Car
Luxury Car
Sports Car
Convertible
SUV/Crossover
Luxury SUV
Midsize Truck
Fullsize Truck
Van/Minivan
Electric Car
Electric SUV
Hybrid
Plug-In Hybrid
Sedan
Coupe
Wagon
Hatchback
| Featured Offers | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
|
| Platform |
Desktop Tablet Mobile |
| Advertiser |
Certified National/Tier 1 Regional/Tier 2 |
| Pages |
All available pages |
| Segments |
|
| Duration | Any |
| Ad Type |
IAB (300x250 728x90) |
| Geography |
National DMA |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
|
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
