Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant Cox Automotive Marketing Partnership client is available. When Cox Automotive Marketing Partnership client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
| Ad Size | 300x250, 728x90, Custom |
| Advertising Opportunity | Certified, Cox Automotive, Local Reseller, Major Accounts, National, Near-Endemic, Regional, Tier 1, Tier 2, Tier 3 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars for Sale (Inventory Listings), Certified Vehicle Auto Shoppers, New Car Auto Shoppers, Used Car Shoppers |
| Ad Type | Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | New Model Launch |
| Program Goals | Lower-Funnel, Segment, Upper-Funnel |
| Availability | 2023 |
| Audience targeting | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
New Used Other |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
Certified Local Reseller/Tier 3 Major Accounts National/Tier 1 Regional/Tier 2 |
| Pages |
Make Subject Page Search Form Optional: Audience Off Site (make/model) Optional: Research/Editorial (make/model contextual target) |
| Segments |
|
| Duration | 1 month |
| Ad Type | |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority | |
| Bundling Requirements |
Dependent on ad product |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | N/A |
