OEM Solutions

Superliner – Standard

How It Works

The Superliner – Standard is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. Drive awareness and consideration of brand’s top crossed shopped models while consumers are actively shopping/researching within Autotrader’s Search Results Pages and Year Make Model/Year Make Model Trim pages.

Allows advertisers to showcase multiple models within an adaptive/responsive native ad format. Internal and external click-through URLS allow users to continue shopping on Autotrader.com or drive to OEM.com for further research.

Key Performance Indicators include Click-through rates and resulting Autotrader shopping activities.

Ad Serving: First Party creative

Ad Size

Fluid: 949x200, 728x200, 306x435

Details

Partner
KBB
Ad Specs

Ad Size: 949×200 & 728×200 (Desktop/Tablet Breakpoints) & 306×435 (Mobile breakpoints)

Tracking: Internal and external click-through URLS allow users to continue shopping on Autotrader.com or drive to OEM.com for further research.​

General Guidelines:

  • Rich media: Yes
  • Fallback GIF/JPG Maximum Initial Load file size: 200k
  • Maximum Subload file size: 400k
  • Expansion NOT permitted
  • Tag types allowed: JS/Inred
  • Max file size: 2.2MB
  • Max video length: 30 seconds
  • Site-served
  • Production lead time: 10 days
  • Implementation service level agreement (SLA): 5 days

Enhancements

Ad Specs

Last updated: March 24, 2022

Asset Inclusions

Last updated: March 24, 2022

Business Rules

Last updated: March 24, 2022
  Vehicle Recommendation
Funnel Lower Funnel
Supersection New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Pages
All available pages
Segments None
Duration Any
Ad Type IAB (300x250, 728x90)
Geography National
DMA
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 300x250
Option to Serve 3rd Party

Yes

Lead Time 10 business days