Headband
How It Works
- Drive your model further up shopper consideration lists by featuring more relevant content to show car shoppers why they chose your model
- Reaffirm shopper confidence in your brand/model
Ad Size
728x90
LEAN Ad Standards Details
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Additional details
The new guidance creates a more positive user experience by maximizing page load performance. This should also improve the performance of the ad. In addition to new initial load and sub-load max weights, the LEAN guidance dictates the following:
- Use lightweight file loads during initial load of the page
- Eliminate or minimize render blocking scripts like CSS, JavaScripts during initial load
- Use sub-load for rendering ad experiences that require heavy file weights
- Minimize number of files requested during initial load. The maximum number of Initial Load file requests allowed is 10
- Make user initiation required for ad functionality that needs large file downloads
Ad Specs
Image Gallery
Details
Partner |
KBB |
LEAN Guidelines Specifications |
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio. |
Enhancements
Ad Specs
Last updated: July 13, 2022
Asset Inclusions
Last updated: July 13, 2022
Business Rules
Last updated: July 13, 2022
| Headband | |
|---|---|
| Funnel |
Upper Funnel Lower Funnel |
| Supersection | |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 Certified |
| Pages |
All available pages |
| Segments | None |
| Duration | Any |
| Ad Type |
IAB (728X90) |
| Geography |
National DMA |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Option to Serve 3rd Party |
Yes |
| Lead Time |
10 business days |