OEM Solutions

How It Works

  • Drive your model further up shopper consideration lists by featuring more relevant content to show car shoppers why they chose your model
  • Reaffirm shopper confidence in your brand/model

 

Ad Size

728x90, 300x250

LEAN Ad Standards Details

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Additional details

The new guidance creates a more positive user experience by maximizing page load performance. This should also improve the performance of the ad. In addition to new initial load and sub-load max weights, the LEAN guidance dictates the following:

  • Use lightweight file loads during initial load of the page
  • Eliminate or minimize render blocking scripts like CSS, JavaScripts during initial load
  • Use sub-load for rendering ad experiences that require heavy file weights
  • Minimize number of files requested during initial load. The maximum number of Initial Load file requests allowed is 10
  • Make user initiation required for ad functionality that needs large file downloads

Ad Specs

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CPO Sponsorship Page Name: Homepage Ad Size: 248x225 Ad Name: Featured Article Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site-Served IAB/Custom: Custom
Partner:
KBB
LEAN Guidelines Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Ad Specs

Last updated: April 22, 2021

Asset Inclusions

Last updated: April 22, 2021
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CPO Sponsorship Page Name: Homepage Ad Size: 248x225 Ad Name: Featured Article Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site-Served IAB/Custom: Custom

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