CPO Learning Center
How It Works
Custom landing page created by Cox Automotive featuring content to educate and inform shoppers about your Certified Pre-Owned (CPO) program.
Merchandise elements on the page include:
- Lifestyle images leveraged in the “hero” at the top of the page and throughout the page
- CPO program details
- Site-produced CPO video
- CTAs to view CPO listings on our site
- CTAs to your CPO site
- Carousel of your CPO listings based on user’s location
- Optional link to CPO editorial on our site
CPO Learning Centers should only be included if Promoted Content is included in client’s CAMP 360 program as well, as most traffic to the page will come from Promoted Content.
Ad Size
Custom
Ad Specs
Image Gallery
Details
Partner |
KBB |
Enhancements
Ad Specs
Last updated: July 13, 2021
Asset Inclusions
Last updated: July 13, 2021
Business Rules
Last updated: July 13, 2021
CPO Learning Center
- 1 High-Res Hero image
- 3-5 High-Res Lifestyle Images
- “Provided by *Brand*” Section of the page – Content Header: 24 characters (max) | Body Copy: 400 characters (max) | Click-through URL
- Optional: 3rd-party click trackers for CTAs driving to your CPO site
| CPO Learning Center | |
|---|---|
| Funnel |
Upper Funnel |
| Supersection |
Used Homepage Offsite |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 Certified |
| Pages |
Custom page |
| Segments | None |
| Duration | Any |
| Ad Type |
Native (Non-IAB) |
| Geography |
National |
| Ad Serving |
Site-served, agency tracking tags optional Third Party |
| Ad Size |
The following sizes apply:
Optional: 3rd-party click trackers for CTAs driving to your CPO site |
| Option to Serve 3rd Party |
Yes Optional: 3rd-party click trackers for CTAs driving to your CPO site |
| Lead Time |
15 business days |