OEM Solutions

CPO Learning Center

How It Works

Custom landing page created by Cox Automotive featuring content to educate and inform shoppers about your Certified Pre-Owned (CPO) program.

Merchandise elements on the page include:

  • Lifestyle images leveraged in the “hero” at the top of the page and throughout the page
  • CPO program details
  • Site-produced CPO video
  • CTAs to view CPO listings on our site
  • CTAs to your CPO site
  • Carousel of your CPO listings based on user’s location
  • Optional link to CPO editorial on our site

CPO Learning Centers should only be included if Promoted Content is included in client’s CAMP 360 program as well, as most traffic to the page will come from Promoted Content.

Ad Size

Custom

Details

Partner
KBB

Enhancements

Ad Specs

Last updated: July 13, 2021

Asset Inclusions

Last updated: July 13, 2021

Business Rules

Last updated: July 13, 2021

CPO Learning Center

  • 1 High-Res Hero image
  • 3-5 High-Res Lifestyle Images
  • “Provided by *Brand*” Section of the page – Content Header: 24 characters (max) | Body Copy:  400 characters (max) | Click-through URL
  • Optional: 3rd-party click trackers for CTAs driving to your CPO site

 

  CPO Learning Center
Funnel Upper Funnel
Supersection Used
Homepage
Offsite
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Certified
Pages
Custom page
Segments None
Duration Any
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • Custom

Optional: 3rd-party click trackers for CTAs driving to your CPO site

Option to Serve 3rd Party

Yes

Optional: 3rd-party click trackers for CTAs driving to your CPO site

Lead Time 15 business days