Audience Extension – 2018, 2019
We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.
- Desktop/Tablet: 300×250, 160×600, 728×90, 300×600
- Mobile Creative Dimensions: 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
Ad Size
300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
Business Rules
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
Product approval required for all custom ads not built by Autotrader.
- Download Ad Specs:
- Audience Extension
- Ad Specs:
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All campaigns require fully secure assets. This includes all creative tags (VAST, VPAID, MRAID), all assets within the creative, tracking pixels, and impressions pixels. This includes all URLs in the creative, any underlying Javascript, and all URLs that are redirected from third party tags.
Standard Banner Creative:
- Desktop/Tablet Creative Dimensions: 300×250, 160×600, 728×90, 300×600
- Mobile Creative Dimensions: 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
- Specs for all Standard Banner Executions
- File Types accepted: Third Party Served HTML5 tags accepted. For Site Served creatives, we require JPG, GIF, or PNG files
- Default Image Type and Size: JPG, GIF, PNG (40kb max)
- Max Initial File Load Size: 150KB HTML5
- Maximum Animation Length: 15 seconds (3 loops/15 second max for GIFs)
- Maximum Animation Frame Rate: 24 fps
- Audio Initiation: Must be user-initiated (on click: mute/ un-mute); default state is muted
- Hot Spot: Not exceed 1/4 size of ad. Only initiated when cursor on hotspot for 1 sec. Must NOT initiate audio.
- Requirements: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
- Lead Time: Min 3 business days before campaign start
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
Product approval required for all custom ads not built by Autotrader.
- Advertiser:
Tier 1; Tier 2; Tier 3; Certified
- Platform:
Offsite Desktop, Tablet, Mobile
- Ad Type:
Standard, non-exclusive: less than 100% of available impressions
- Duration:
Any
- Geography:
National or Regional
- Fulfillment:
Submit CAMG Audience Extension Availability Request form to IYM team through SalesForce.
Fill out CAMG Audience Extension Campaign Set Up form.
Send both filled out forms to the selected DSP for implementation.
- Lead Time:
10 business days
- Pages:
Offsite
- Targeting:
Data segments to audience intenders, offsite (multiple options)
- Ad Serving:
Site-served, agency tracking tags optional
- Size:
The following sizes apply: 160×600, 300×250, 300×50, 300×600, 320×50, 728×90 – no advertiser priority order
- Partner:
- KBB
- Mobile: 30% of buyers used some type of mobile app to shop for their vehicle.
- Video: Leverage 15 second max video duration when focusing on completion rate. Average completion 79.91%. 30-second max video duration showcasing stronger click-thru rate at 0.24% average.
- Cross-Device: Consumers exposed to cross-device advertisements were 25% more likely to click on the brands ads.
- Marketing Materials
- Audience Extension Marketing Slide (PDF) Audience Extension Business Rules (PDF)