Audience Extension
How It Works
We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.
Ad Size
300×250, 160x600, 300x250, 300x50, 300x600, 320x50, 728x90, 320x480, 480x320, 320x420, pre-roll video
Audience Extension Details
Audience Extension creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.
Use Audience Extensions on the YouTube and the Facebook platform, including Instagram
Cox Auto audience targets include:
- Intenders –Make & Model –Trade-In
- Competitors: filter by new, used, and certified (CPO) shoppers
Audience Premium Details
Users visit Autotrader.com and are categorized into audience segments based on their interests, which are determined by their previous Autotrader.com content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on Autotrader.com pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Impressions are non-guaranteed, subject to price competition
Ad Specs
Image Gallery
Details
Advertiser |
Tier 1/National, Tier 2/Regional, Local Reseller/Tier 3, Certified |
Platform |
Offsite Desktop, Tablet, Mobile |
Ad Type |
Standard, non-exclusive: less than 100% of available impressions |
Duration |
Any |
Geography |
National or Regional |
Lead Time |
10 business days |
Pages |
Offsite |
Targeting |
Data segments to audience intenders, offsite (multiple options) |
Ad Serving |
Third Party or Site-served, agency tracking tags optional |
Partner |
KBB |
Ad Specs |
All campaigns require fully secure assets. This includes all creative tags (VAST, VPAID, MRAID), all assets within the creative, tracking pixels, and impressions pixels. This includes all URLs in the creative, any underlying Javascript, and all URLs that are redirected from third party tags. Standard Banner Creative:
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio. Product approval required for all custom ads not built by Autotrader. |
Enhancements
Ad Specs
Asset Inclusions
Business Rules
| Audience Extension | |
|---|---|
| Funnel |
Offsite |
| Supersection |
Offsite |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 Certified Major Accounts Local Reseller/Tier 3 |
| Pages |
Offsite |
| Segments | None |
| Duration | Any |
| Ad Type |
IAB (300x250, 728x90) |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Option to Serve 3rd Party |
Yes |
| Lead Time |
10 business days |