OEM Solutions

How It Works

Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.

OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience. 

Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.

Ad Specs

Details

OTT/CTV & Addressable TV

OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience. 

Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.

Enhancements

Ad Specs

Last updated: July 12, 2021

Asset Inclusions

Last updated: July 12, 2021

Business Rules

Last updated: July 12, 2021
  Advanced TV
Funnel Offsite
Supersection Offsite
Platform Cross-devices
Advertiser(s) National/Tier 1
Regional/Tier 2
Auto-Related
Pages
Offsite
Segments Audience Intenders Offsite (multiple options)
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
IP-targeting
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 16:9 aspect ratio, 15-30 secs, MP4 preferred
Option to Serve 3rd Party
Lead Time 10 business days