Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.
OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience.
Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.
Advertising Opportunity | Certified, Cox Automotive, EDP & NEND, Local Reseller, Major Accounts, National, Regional, Tier 1, Tier 2, Tier 3 |
Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), New Car Auto Shoppers |
Ad Type | Custom |
Platform | Video |
Marketing Objectives | Awareness, Consideration, New Model Launch |
Program Goals | Segment |
Availability |