Advanced TV
How It Works
Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.
OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience.
Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.
Ad Specs
Image Gallery
Details
OTT/CTV & Addressable TV |
OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience. Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services. |
Enhancements
Asset Inclusions
Business Rules
| Advanced TV | |
|---|---|
| Funnel |
Offsite |
| Supersection |
Offsite |
| Platform |
Cross-devices |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 Auto-Related |
| Pages |
Offsite |
| Segments | Audience Intenders Offsite (multiple options) |
| Duration | Any |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National DMA IP-targeting |
| Ad Serving |
Third Party Site-served, agency tracking tags optional |
| Ad Size |
The following sizes apply:
|
| Option to Serve 3rd Party | |
| Lead Time |
10 business days |