Audience and Influence
As shoppers continue to increase their usage of multiple devices to shop for their next car, Autotrader is there, with a friendly user experience no matter the platform they use.
(1) Autotrader Internal Site Data, 1H 2014. (2) ComScore 2013 MediaMetrix . PC Only USA. (3) 2013 Autotrader User Profile, Base: Total Visitors (n=4,658) Among active shoppers (n=3,815), Q. Are you currently shopping for a vehicle?, Q. When do you think you will purchase or lease your next vehicle?. (4) 2013 Autotrader User Profile, Base: Active Shoppers (n=3,815), Q. Which of the following best describes what you have identified about the vehicle for which you are shopping? (5) 2014 Autotrader Vehicle Shopper Study. (6) Autotrader Mobile Foresee Study (2013). (7) Autotrader Internal Site Data 2014. (8) ComScore Plan Metrix Site Audience Profile (Dec 2012-Dec 2013)