Drive trust with Experian AutoCheck offered by Kelley Blue Book Vehicle History Reports
Delivering reliable, high-quality vehicle history reports to support your business.
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Benefits
More engagement
Get more leads when you include VHRs in your listings
Trusted Brand
Backed by Kelley blue Book®, the number one most rusted resource for vehicle ratings and reviews.
Accurate Automotive Records
Powered by Experian, these reports boast an extensive database of automotive records
Exclusive Insights
Get an easy to understand “score” and an accompanying AutoCheck Score range to better compare a vehicle to other similar vehicles currently in the market
What sets these VHRs apart
| Experian AutoCheck offered by Kelley Blue Book | CARFAX | |
| Consumer Trust | 8 in 10 trust Kelley Blue Book as a | Only 6 in 10 trust CARFAX as a brand |
| Auction Data | 98.6% coverage, 4.5M with structural damage | Limited auction data, missing structural damage |
| Availability | Offered on all top third-party listing sites: Autotrader, KBB, CarGurus, Edmunds, TrueCar, eBay Motors, Carzing, Cars.com | Not included on any of the top third- party listing sites |
| Vehicle Reliability Score | AutoCheck Score shows 5-year road worthiness | No equivalent feature |
| Service Data | Experian AutoCheck has more than doubled its service data in the last year. In fact, Experian AutoCheck has added more vehicle history records than CARFAX since December | No equivalent data |
FAQ
VHRs help with informed decision-making, uncovering vehicle issues, and increasing buyer confidence. Kelley Blue Book is the #1 most-trusted third party automotive brand for customers intending to buy a vehicle in the next 6 months. So you can trust that the info we provide on a vehicle is reliable. (Cox Automotive Q3 2024 Consumer Brand Tracker Research. Based on consumers intending to purchase a vehicle within six (6) months of being surveyed
Offering free VHRs helps with informed decision-making, uncovering vehicle issues, and increasing buyer confidence. Cox Automotive data shows free Experian AutoCheck VHRs drive 44% greater lead conversion rate. (Based on internal analysis of vehicle history report leads submitted from Autotrader listings/VDPs from Dec 2024 - May 2025. Individual results may vary).
During the initial transition period, the Experian AutoCheck VHRs branded by Kelley Blue Book are exclusively available on Autotrader and Kelley Blue Book sites. However, when you purchase a subscription to Experian AutoCheck offered by Kelley Blue Book through your Autotrader rep, Experian AutoCheck VHRs can be syndicated to other integration sites like dealer websites, group sites, other listings sites, auction sites and more. Contact your Autotrader rep to purchase a package and select your syndication placements.
Support Information
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Email: cai.dealersupportemails@coxautoinc.com
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Phone: 888-431-0116