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Your CDP is only as smart as the data feeding it

517 custom dealer campaigns delivered 853 leads and 117 sale

When you add Autotrader’s buying signals to your CDP, everything gets sharper. Fullpath already brings your CRM, DMS, website, service, and inventory data into one unified customer profile. For 60 days, real-time Autotrader and KBB.com buyer signals — powered by Cox Automotive — flowed straight through it: earlier visibility into in-market shoppers, sharper timing on every email, SMS, and ad, and a clearer line from marketplace activity to real sales opportunities. On August 1, that intelligence switched off. Subscribe to Autotrader Listings to turn it back on — and keep those signals working for you.


Stronger Sales Start Here

See how Autotrader Listings turns more signals into sales inside Fullpath — request your personalized demo below.

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The Proof isn’t Anecdotal. Its 1,060 Dealers Deep.

Five weeks post-launch, the Autotrader + KBB.com integration inside Fullpath didn’t just beat industry benchmarks — it dramatically outperformed Fullpath campaigns running without the buyer signals

0K

Emails sent across 1,060+ dealers

At-scale deployment, not a pilot​

0%

Average open rate

13% higher than the 30% automotive industry benchmark​

0%

Average email click-through rate

7x the 1.8% automotive industry benchmark

316 leads + 46 sales

From automated Autotrader/KBB campaigns

What Autotrader + KBB.com Signals Add to Fullpath

Compared to standard Fullpath campaigns without Autotrader and KBB.com buyer signals, campaigns with the integration deliver

0x

More clicks

0x

More leads

0x

More sales

This is what happens when the industry’s leading automotive marketplace flows into your CDP.

You’ve Seen a Glimpse.
Now See the Whole Shopper.

For 60 days, you got a taste of what Fullpath can do with Autotrader and KBB.com data — a basic view that told you a shopper was active, and not much more. On August 1, even that went quiet. Without an active Autotrader Listings subscription, those buyer signals stopped feeding your campaigns.

When a customer views your listings on Autotrader or KBB.com, you see the full picture
  • The specific vehicle (make, model, year, VIN) & price
  • Exact time stamp + direct link to the VDP on AT or KBB.com
  • Special pre-built dedicated activation campaigns
  • Access to create custom campaigns based on AT/KBB.com data
  • Attribution Reporting

The More You Connect, The Smarter Fullpath Gets.

Every Cox Automotive integration adds another layer of shopper intelligence to Fullpath — richer data, sharper timing, and a more complete view of every customer in every stage of the buying journey. Helping you uncover opportunities, personalize engagement, and optimize performance.

Blends real-time valuation data and consumer insights into Fullpath, so every customer profile reflects true market value.

Syncs your live inventory feed into Fullpath, so every message, ad, and SMS reflects what’s actually on your lot right now.

Connects your CRM’s shopper activity to Fullpath, giving every campaign a complete view of engagement history and intent.