You’re one click away. Reconnect with the Autotrader team and lock in your exclusive offer*

The smartest engine in your dealership just got smarter

517 custom dealer campaigns delivered 853 leads and 117 sale

Fullpath already brings your CRM, DMS, website, service, and inventory data into one unified customer profile. Now, real-time Autotrader and KBB.com buying signals, powered by Cox Automotive, are flowing through it. That means earlier visibility into in-market shoppers, sharper timing on every email, SMS, and ads, and a clearer line from marketplace activity to real sales opportunities — so every marketing dollar works harder.


Better Together Starts Here!

See what Autotrader Listings unlocks inside Fullpath — request your personalized demo below.

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The Proof isn’t Anecdotal. Its 1,060 Dealers Deep.

Five weeks post-launch, the Autotrader + KBB.com integration inside Fullpath is already outperforming industry benchmarks — and dramatically outperforming Fullpath campaigns without the buyer signals

0K

Emails sent across 1,060+ dealers

At-scale deployment, not a pilot​

0%

Average open rate

13% higher than the 30% automotive industry benchmark​

0%

Average email click-through rate

7x the 1.8% automotive industry benchmark

316 leads + 46 sales

From automated Autotrader/KBB campaigns

What Autotrader + KBB.com Signals Add to Fullpath

Compared to standard Fullpath campaigns without Autotrader and KBB.com buyer signals, campaigns with the integration deliver

0x

More clicks

0x

More leads

0x

More sales

This is what happens when the country’s largest automotive marketplace flows into your CDP.

You’ve Been Seeing the Intent Signals.
Now See the Full Picture.

For the past 60 days, you’ve had a preview of what Fullpath can do with Autotrader and KBB.com data — a basic view: intent signals, and nothing more. Reconnect your Autotrader Listings subscription and unlock a richer view: the specific vehicle, direct VDP links, exact timing, dedicated activation campaigns, and access to build custom campaigns from Autotrader & Kelley Blue Book.

For Fullpath customers without Autotrader & KBB.com Listings

Basic view

Their customer’s intent only

When their customer shops anywhere else on AT or KBB.com, the dealer sees the intent signal—nothing more:

  • A vehicle view occurred on AT or KBB.com
  • Basic information about the view
  • Matched to that customer’s existing record in Fullpath
Dealers do not receive specific listing details, the other retailer’s name, or visibility into which dealer’s inventory was viewed.
For Fullpath customers with Autotrader & KBB.com Listings

Rich view

Their own inventory

When their customer views their own listing on AT or KBB.com, the dealer sees the full picture:

  • The specific vehicle (make, model, year, VIN) & price
  • Exact time stamp + direct link to the VDP on AT or KBB.com
  • Special pre-built dedicated activation campaigns
  • Access to create custom campaigns based on AT/KBB.com data
  • Attribution Reporting
This is Autotrader shopper activity data tied to the dealer’s listings — enriched with intent signals and ready for activation.
Starting August 1, an Autotrader Listings subscription is required to retain buyer signals.

The More You Connect, The Smarter Fullpath Gets.

Every Cox Automotive integration adds another layer of shopper intelligence to Fullpath — richer data, sharper timing, and a more complete view of every customer in every stage of the buying journey. Helping you uncover opportunities, personalize engagement, and optimize performance.

Blends real-time valuation data and consumer insights into Fullpath, so every customer profile reflects true market value.

Syncs your live inventory feed into Fullpath, so every message, ad, and SMS reflects what’s actually on your lot right now.

Connects your CRM’s shopper activity to Fullpath, giving every campaign a complete view of engagement history and intent.