You’re one click away. Reconnect with the Autotrader team and lock in your exclusive offer*

Reach real in-market car shoppers before your competitors do

Advanced Ads Premium. The difference is in our data. 

Autotrader’s offsite advertising solution uses Cox Automotive first-party data to target real in-market shoppers, then meets them across the channels they use every day before competitors have a chance to win them over.


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in Action.

Discover how smarter targeting delivers stronger
results – request your demo below. 

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The difference is in our data. ​

Advanced Ads Premium runs on Cox Automotive first-party data — an automotive intelligence set no other marketplace can replicate. That’s how you find real in-market shoppers and influence their decisions earlier. 

0T

Trillion consumer

0T

Trillion vehicle

3 in 4

Auto transactions involve Cox

Most dealerships don’t lose buyers at the lot — they lose them long before a lead comes in.

Advanced Ads Premium helps you get in front of real in-market shoppers earlier, using exclusive Cox Automotive shopping signals to influence decisions before your competitors even know they’re looking.

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Influence shoppers early,
wherever the journey takes them.​

Every Advanced Ads Premium campaign is powered by Enhanced Audiences, using first-party, proprietary automotive shopping data to identify real in-market shoppers and adapt messaging as they move from casually browsing and actively searching to buying. Then, we extend your reach across the channels they use every day, helping you influence more moments that lead to a sale. 

Social 

Meet shoppers where they scroll. Your inventory across Facebook and Instagram while they’re stillcomparing.​

Display 

Follow them off the marketplace. Dynamic ads put your vehicles on premium sites nationwide.​

Website Retargeting ​

Bring them back. Sequential messaging re-engages shoppers who left without acting. ​

Connected TV (CTV) ​

Own the biggest screen in the house. Non-skippable placements in premium streaming.​

Tailored Video Service ​

Your story, your market. Custom video creative aimed at your highest-intent shoppers.​

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You’ve Seen a Glimpse.
Now See the Whole Shopper.

For 60 days, you got a taste of what Fullpath can do with Autotrader and KBB.com data — a basic view that told you a shopper was active, and not much more. On August 1, even that went quiet. Without an active Autotrader Listings subscription, those buyer signals stopped feeding your campaigns.

When a customer views your listings on Autotrader or KBB.com, you see the full picture
  • The specific vehicle (make, model, year, VIN) & price
  • Exact time stamp + direct link to the VDP on AT or KBB.com
  • Special pre-built dedicated activation campaigns
  • Access to create custom campaigns based on AT/KBB.com data
  • Attribution Reporting

The More You Connect, The Smarter Fullpath Gets.

Every Cox Automotive integration adds another layer of shopper intelligence to Fullpath — richer data, sharper timing, and a more complete view of every customer in every stage of the buying journey. Helping you uncover opportunities, personalize engagement, and optimize performance.

Blends real-time valuation data and consumer insights into Fullpath, so every customer profile reflects true market value.

Syncs your live inventory feed into Fullpath, so every message, ad, and SMS reflects what’s actually on your lot right now.

Connects your CRM’s shopper activity to Fullpath, giving every campaign a complete view of engagement history and intent.