Monthly Video and Audio Series
Relevant Discussions on Automotive Trends for a More Successful Road Forward
Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern dealer’s radar.


Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”


Pave a Smoother Road Forward with the #1 Most Trusted Third-Party Automotive Brands.
New episodes released every Tuesday to rev up your week.

UnJaded for the Road Forward • Episode 031
Maximizing ROI and Customer Value: Making Better Informed Spend Decisions


NEW:Maximizing ROI and Customer Value: Making Better Informed Spend Decisions
Featured Guest: Elizabeth Stegall, Senior Director of Client Retention at Autotrader and Kelley Blue Book.


The Live NADA 2025 Recap: How to Own the Road This Year
Featured Guests: Pauly Daly - ASOTU, Bridgit and Jim Fitzpatrick - CBT News, George Nenni - Generations Digital, and Ken Kraft - Cox Automotive


True Connected Deal Experiences: What they Look Like and the Big Advantages
Featured Guest: Patrick Hennon, Senior Director of Enterprise Solutions with Cox Automotive


An Industry Journalist’s Outlook: The Trends Shaping the Coming Year
Featured Guest: Nancy Dunham, Principal Analyst, Retail at WardsAutomotive


An Industry Expert’s Outlook: A Closer Look at Current Trends in 2025
Featured Guest: Jim Fitzpatrick, Co-Founder and CEO of CBT News


The Top 5 Predictions for 2025: What they Mean to Dealers and Actions to Take
Host Jade Terreberry, Senior Director of Strategic Planning for Autotrader and Kelley Blue Book
Exclusive Subscribers Score Extras. Sign up below.
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Subscriber Only Bonuses
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Live from Digital Dealer: The New Strategy for Pricing and Promoting Vehicles
Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto


Live from Digital Dealer: Overcoming the Three Big Data Challenges
Featured Guest: Rob DeGeorge, Director of Product Consulting for VinSolutions


Live from Digital Dealer: How to Bring Your Marketing to Life
Featured Guest: Noah Lee, Director of Product Consulting at Cox Automotive


Olympics Fever: Going for the Gold in Automotive Sales, Business and Life
Featured Guest: Chip Thomas, Master Sales Trainer & Principal Consultant as well as Jade’s father!


Protect Your Dealership: Cybersecurity Threats are Real and Here
Featured Guest: Darryn Persaud, CMO of Comply.law


Metrics that Matter: The True Impact of Measuring Your Advertising and Marketing
Featured Guest: Chris Kerr – Chief Revenue Officer, Clarivoy


Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Fixed Ops and Marketing
Featured Guests: Micah Tindor, Senior Director of Strategy KBB ICO and Noah Lee, Director of Multi-Solution Product at Cox Automotive


Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Sales and Ecommerce
Featured Guests: Elizabeth Stegall, Sales Director at Autotrader and Kelley Blue Book and Matt Holling, Senior Director of Ecommerce Excellence at Cox Automotive

UnJaded Resources
Access the following studies and learning opportunities that were mentioned in our episodes.

Be the First to Register for the New Complete Profit Picture Learning Series
Autotrader and vAuto are releasing a new learning series that will show you how to take smarter steps and actions to have the right car, for the right consumer, for the right price, with the right strategy. Learn how to stop leaving money on the table and how to get the full picture of every car’s true profit potential.
Discover More about the Cox Automotive Path to EV Adoption Study
June’s bonus episodes mention the findings from the 2024 Path to EV Adoption Study. Access the topline deck for a comprehensive overview of the current state and future trajectory of EV adoption, offering insights for consumers, dealers, and OEMs as they navigate toward a more sustainable automotive ecosystem.
Autotrader and Kelley Blue Book™ continue to be the trusted partners you need to power your business for the road forward.
