Vehicle Merchandising

Getting the Most from Your Marketing Investment

Solid merchandising means lifts in VDPs

Merchandising still matters. It affects where your vehicles fall in search results, and for shoppers, it can mean the difference between a VDP view and passing your vehicle by. Check out what matters most.

Used Car Infographic New Car Infographic

Consumer Insights to help you win

The custom photos consumers want most

You know that custom photos mean huge lifts in engagement on third-party websites and your website. But which specific photos do car shoppers want to see? We asked them.

See Consumer Photo Study

All-New Autotrader Updates

Redesigned SRPs and VDPs

We're constantly working to optimize your listings to move consumers from SRPs to VDPs to starting the conversation with you, from any device.

Check out this tour of the redesigned seamless SRP and VDP, and keep an eye on your inbox for lots of news to come this month!

Watch the Video

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