This consumer study explores car shoppers’ vehicle purchase process from search to pricing to decision-making to the deal, and how dealers can best position themselves to be their store of choice.
56% of car buyers start their online journey on third-party sites, and 46% finish there1. These tips for Autotrader’s newly-refined search experience can help you connect with more of them.
|What's driving the new relevant search||How to drive your results|
|Merchandising||Don't forget detailed custom comments and quality photos for each vehicle - 15-20 photos is the sweet spot!|
|Value||List a competitive price. And remember to consider how that price compares to the Kelley Blue Book Fair Market Range.|
|Distance||Check! We're connecting you with your local market|
|Shopper History||We've got this covered for you, including shoppers' past searches on Autotrader, KBB.com, and Dealer.com dealership websites.|
Refined search, a new homepage with seamless delivery across all devices, Kelley Blue Book Price Advisor, and more – We’re delivering a brand-new car shopping experience on Autotrader and letting every car shopper know it with our new consumer campaign. Why? All to connect you with ready-to-buy shoppers, faster than ever.