The Car Buyer Journey

Consumer Insights to help you win

2018 Car Buyer Journey Study

This consumer study explores car shoppers’ vehicle purchase process from search to pricing to decision-making to the deal, and how dealers can best position themselves to be their store of choice.

Access trends and data

Getting the most out of your advertising

Making the most of key stops in the journey

56% of car buyers start their online journey on third-party sites, and 46% finish there1. These tips for Autotrader’s newly-refined search experience can help you connect with more of them.

What's driving the new relevant search How to drive your results
Merchandising Don't forget detailed custom comments and quality photos for each vehicle - 15-20 photos is the sweet spot!
Value List a competitive price. And remember to consider how that price compares to the Kelley Blue Book Fair Market Range.
Distance Check! We're connecting you with your local market
Shopper History We've got this covered for you, including shoppers' past searches on Autotrader, KBB.com, and Dealer.com dealership websites.

Get all the details on new search

Driving results for our dealers

New experience, new buyers

Refined search, a new homepage with seamless delivery across all devices, Kelley Blue Book Price Advisor, and more – We’re delivering a brand-new car shopping experience on Autotrader and letting every car shopper know it with our new consumer campaign. Why? All to connect you with ready-to-buy shoppers, faster than ever.

Get all the updates

So, what do you think about the Dealer Report?

The Dealer Report offers insights, news and best practices you can use to drive sales and profitability.

Let us know

Up Next: Vehicle Values