To see all the key trends in consumer vehicle buying behaviors, check out the 2019 Car Buyer Journey Study. It’s a look at how long buyers are spending in market, where they’re researching and shopping, how many dealerships they’re visiting, how satisfied they are with their dealership experience, and more. In this newsletter, we’ll look at some of the top actionable trends you’ll want to keep an eye on!
80% of vehicle buyers surveyed visited third-party sites, compared to only 46% for dealer sites?. So, make sure your third-party listings are optimized to grab and keep their attention so you can convert that interest to a call, chat, lead, click or visit.
Buyers visit an average of only 4.2 automotive websites, and 41% of them only visit one dealership in person?. So, when you get their attention online, you’ve got to get them to “yes”! On your dealership website and all your third-party listings, make sure you’re providing:
Unless you've been living in France or the Nordic woodlands, you've probably seen the new Autotrader spot running nationwide on TV, digital and social. Haven't seen it yet? Check out the newest way we're driving car buyers to your vehicle listings.