In-Vehicle Tech What consumers want and how dealers can deliver

2019 Kelley Blue Book Best Auto Tech Awards

Check out our list of the 10 Best Automotive Technologies and see which two vehicles were named 2019 Best Auto Tech Awards winners. If you've got a winner on your lot, email awardusage@coxautoinc.com to find out how to take advantage of free award resources.

See the Winners

Shopper Insights to help you win

Consumer Study: Vehicle Tech Features

Vehicle tech now ranks ahead of exterior styling when it comes to which car shoppers select to buy.* This consumer study can help you more effectively target in-­market shoppers, close more sales and upsell tech features to new and existing customers.

Get the Study Results

Getting the most from your marketing

Show Off Your Vehicle Tech Online

As you're maximizing your vehicle merchandising on Autotrader and your website, don't forget to show off the auto tech features shoppers value most in your photos, custom comments and videos!

Review Your Listings

Autotrader Updates

Best Practices for Autotrader Search

Autotrader's relevance algorithm puts you in control of your rankings. If you merchandise well with strong photos, videos, and customer comments, your vehicles will rank higher. Check out this quick video for all the tips you need!

Tips for Great Results

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