Last year we established Autotrader’s position as the premier car shopping destination with the Shop All the Cars campaign. We’re now reinforcing and strengthening that position with the All-New Autotrader, creating deeper connections with consumers, dealers and manufacturers by visually recreating a life-sized, heart-thumping demo of the incredible benefits the All-New Autotrader offers.
We have a customer Autotrader NBA TV spot featuring the hottest players in the game. The spot is running all-season long and is reaching more than 70 Million NBA Fans
Our comprehensive media schedule is reaching 9 out of 10 consumers driving more traffic to your dealership than ever before.