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All the
Bigger and
All the Shoppers:
All the Shoppers:
All the
All the
All the

Watch the “Shop All the Cars” TV Commercial

Our new Consumer Campaign, ALL THE CARS, shows car shoppers that Autotrader is the only place to shop all the makes, all the models, all the years, all the deals, all the options, all the features, all the everything they need to find the right car.

All the Shoppers

Autotrader is the most influential car listings site for helping buyers decide where to purchase.
Drives shoppers to dealer websites 1 million times every month*
Drives more buyers to you than and TrueCar**
2X more buyers to you than CarGurus**
*Autotrader site metrics Oct 2016 - Mar 2017 monthly average
**2017 Cox Automotive Car Buyer Journey Study; Defined as:,,, and

Bigger and Bolder

Watch for us during season premiers, primetime and late night
We're going to reach over 216 million shoppers
With over 3 billion impressions

All the Shoppers: Females

Targeting female shoppers on the channels they watch, with custom integrations that speak directly to them.
On Television
On Demand

All the Shoppers: Men

A record setting partnership:
highest mobile traffic ever
40% increase in cars saved*
*NBA All-Star Weekend 2017
In their favorite magazines

All the Places

Full-building takeover in Times Square during Macy's Thanksgiving Day Parade and New Year's Eve reaching over 1 million people.
Local billboards in key markets
Los Angeles
New York

All the Partners

Collaborating with the famous Andy Cohen to create a custom TV spot and integrations
Joining forces with
Translating our advertising to reach 8 million Hispanic car shoppers at least 4X each

All the Devices

Laptops, tablets and phones!
Homepage Takeovers
Customer Content and Videos
Social Media Pushes

Nothin' But Net

We have a customer Autotrader NBA TV spot featuring the hottest players in the game. The spot is running all-season long and is reaching more than 70 Million NBA Fans

Our Triple Threat

Team Cox Automotive will be back on the track in 2017 with our three sponsored drivers. This year's NASCAR season officially kicks off Feb. 26, and Autotrader and Kelley Blue Book will have a front row seat for all the action with 5 fully-branded primary races.

70 Million NASCAR Fans
  • 03.05.17: Atlanta Motor Speedway (No. 2, Brad Keselowski, Autotrader)
  • 04.23.17: Bristol Motor Speedway (No. 22, Joey Logano, Autotrader)
  • 06.25.17: Sonoma Raceway (No. 24, Chase Elliott, KBB)
  • 08.19.17: Bristol Motor Speedway (No. 2, Brad Keselowski, Autotrader)
  • 09.24.17: New Hampshire Motor Speedway (No. 24, Chase Elliott, KBB)


Chase Elliott No. 24 // KBB 2016 Rookie of the Year
Brad Keselowski No. 2 // AUTOTRADER 2012 Sprint Cup Champion
Joey Logano No. 22 // AUTOTRADER 2015 Daytona 500 winner

On Demand

Our comprehensive media schedule is reaching 9 out of 10 consumers driving more traffic to your dealership than ever before.

Join the Conversation

We are reaching more shoppers in more ways. Autotrader is the most recognized and engaged brand among third-party shopping sites.

We have:
1 Million Facebook fans
80,000 Twitter Followers
10,000 Instagram Followers

Read our live feeds below and start following us today!


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Using color detection paired with 3D projection mapping technology, a white SUV changes colors to match the clothing worn by people walking by. This engaging Autotrader experience ran in Miami’s Wynwood Arts District in July pushing heavily on social media to target millennials. They loved it! It generated more than 1 million video views and more than 10,000 shares on Facebook.