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See the new nationwide campaign

Watch the new nationwide commercial:
Finally, It's Easy.

We’re launching a new, nationwide campaign called “Finally, It’s Easy.” This campaign showcases how the Kelley Blue Book pricing tools on Autotrader give car shoppers confidence that enable smoother transactions between car shoppers and dealers.

This campaign is live across TV, social media and digital channels with a focus on driving more traffic to Autotrader’s dealer listings.

The Power of Autotrader

This nationwide campaign reinforces Autotrader’s position as the MOST INFLUENTIAL CAR LISTINGS SITE for helping car buyers decide where to purchase.

Drives shoppers to dealer websites 1 million times every month?
Drives more buyers to you than and TrueCar ?

Extensive Reach

Autotrader commercials will be seen across top-tier broadcast and cable networks, online video partners and during crucial sports events including the NFL, MLB Playoffs and NBA Season Tip-off.
We’ll be reaching over 181 million adults an average of 11 times and delivering over 2 billion impressions, capturing and converting consumers in the shopping mindset.

Check out our Advertising Calendar


In 2019, Autotrader and Kelley Blue Book aim to capture 400,000 Hispanic fans across social channels.

Autotrader and Kelly Blue Book Owned Social Channels
New Vehicle Retail Sales have increased 30% among Hispanics in 2018.
Autotrader and Kelly Blue Book will deliver 500M+ impressions from our specific Hispanic media buys.
Autotrader's advertising is expected to reach 85% of all Hispanics in the US.
Autotrader and Kelly Blue Book will deliver more than 1.1 billion impressions.

Nothin' But Net

Autotrader tips off its 16th Season of partnership with the National Basketball Association (NBA), featuring several opportunities to be front and center all season long as the Official Car Search Engine of the NBA.

2020 All Star Game

On Demand

Our comprehensive media schedule is reaching 9 out of 10 consumers driving more traffic to your dealership than ever before.

Join the Conversation

We are reaching more shoppers in more ways. Autotrader is the most recognized and engaged brand among third-party shopping sites.

We have:
1.2 Million Facebook fans
94,000 Twitter followers
20,000 Instagram followers
73,000 Youtube subscribers

Read our live feeds below and start following us today!


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