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See the new nationwide campaign
TV
Commercial
The
Shoppers
The
Devices
Bigger and
Bolder

How Autotrader reaches more car shoppers

Watch the “Your Test Drive” TV Commercial

This year, we’ve been showing consumers how the All-New Autotrader supercharges vehicle searches to help shoppers find their next car faster. Our new nationwide campaign shows shoppers how Autotrader can help them accelerate their deals by putting the car-buying process in the palm of their hands. The campaign will be featured across TV, social media and digital channels with a focus on driving deal pencils and delivering more ready-to-buy shoppers to your store.

All the Shoppers

Autotrader is the most influential car listings site for helping buyers decide where to purchase.
Drives shoppers to dealer websites 1 million times every month*
Drives more buyers to you than Cars.com and TrueCar**
2X more buyers to you than CarGurus**
*Autotrader site metrics Oct 2016 - Mar 2017 monthly average
**2017 Cox Automotive Car Buyer Journey Study; Defined as: Autotrader.com, CarGurus.com, Cars.com, and TrueCar.com

Bigger and Bolder

Watch for us during season premiers, primetime and late night
We will be reaching over 180 Million people with our new campaign message with over 2 Billion impressions.

All the Shoppers: Females

Targeting female shoppers on the channels they watch, with custom integrations that speak directly to them.
On Television
On Demand

All the Shoppers: Men

A record setting partnership:
highest mobile traffic ever
40% increase in cars saved*
*NBA All-Star Weekend 2017
In their favorite magazines

All the Places

Full-building takeover in Times Square during Macy's Thanksgiving Day Parade and New Year's Eve reaching over 1 million people.
Local billboards in key markets
Atlanta
Los Angeles
Miami
New York

All the Partners

Collaborating with the famous Andy Cohen to create a custom TV spot and integrations
Joining forces with
Translating our advertising to reach 8 million Hispanic car shoppers at least 4X each

All the Devices

Laptops, tablets and phones!
Homepage Takeovers
Customer Content and Videos
Social Media Pushes

Nothin' But Net

We have a customer Autotrader NBA TV spot featuring the hottest players in the game. The spot is running all-season long and is reaching more than 70 Million NBA Fans

Our Triple Threat

Team Cox Automotive is back on the track with our three sponsored drivers. This year's NASCAR season is in the home stretch and Autotrader and Kelley Blue Book have a front row seat for all the action.
#TeamAutotrader #KBBcrew

80 Million NASCAR Fans
  • 02.25.18: Atlanta Motor Speedway (No. 2, Brad Keselowski, Autotrader)
  • 04.15.18: Bristol Motor Speedway (No. 22, Joey Logano, Autotrader)
  • 04.29.18: Talladega Superspeedway (No. 22, Joey Logano, Autotrader + Shell/Pennzoil)
  • 08.18.18: Bristol Motor Speedway (No. 9, Chase Elliott, Kelley Blue Book)
  • 09.16.18: Las Vegas Motor Speedway (No. 2, Brad Keselowski, Autotrader)
  • 11.04.18: Texas Motor Speedway (No. 9, Chase Elliott, Kelley Blue Book)

Official 2018 NASCAR Cup Series Schedule

Chase Elliott No. 9 // KBB 2016 Rookie of the Year
Brad Keselowski No. 2 // AUTOTRADER 2012 Sprint Cup Champion
Joey Logano No. 22 // AUTOTRADER 2015 Daytona 500 winner

On Demand

Our comprehensive media schedule is reaching 9 out of 10 consumers driving more traffic to your dealership than ever before.

Join the Conversation

We are reaching more shoppers in more ways. Autotrader is the most recognized and engaged brand among third-party shopping sites.

We have:
1 Million Facebook fans
80,000 Twitter Followers
10,000 Instagram Followers

Read our live feeds below and start following us today!

Twitter

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