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See the new nationwide campaign
TV
Commercial
The
Shoppers
The
Devices
Bigger and
Bolder

WATCH THE “YOUR TEST DRIVE” COMMERCIAL

See how we’re driving more ready to buy shoppers to your dealership

In 2019, we’re showcasing how Autotrader supercharges vehicle searches to help shoppers find their next car faster. Our nationwide campaign lets shoppers know that Autotrader can help them accelerate their deals by putting the car-buying process in the palm of their hands. The campaign is live across TV, social media and digital channels with a focus on driving deal pencils and delivering more ready-to-buy shoppers to your store.

All the Shoppers

Autotrader is the most influential car listings site for helping buyers decide where to purchase.
Drives shoppers to dealer websites 1 million times every month*
Drives more buyers to you than Cars.com and TrueCar**
2X more buyers to you than CarGurus**
*Autotrader site metrics Oct 2016 - Mar 2017 monthly average
**2017 Cox Automotive Car Buyer Journey Study; Defined as: Autotrader.com, CarGurus.com, Cars.com, and TrueCar.com

Bigger and Bolder

Watch for us during season premiers, primetime and late night
We will be reaching over 180 Million people with our new campaign message with over 2 Billion impressions.

All the Shoppers: Females

Targeting female shoppers on the channels they watch, with custom integrations that speak directly to them.
On Television
On Demand

All the Shoppers: Men

A record setting partnership:
highest mobile traffic ever
40% increase in cars saved*
*NBA All-Star Weekend 2017
In their favorite magazines

All the Places

Full-building takeover in Times Square during Macy's Thanksgiving Day Parade and New Year's Eve reaching over 1 million people.
Local billboards in key markets
Atlanta
Los Angeles
Miami
New York

All the Partners

Collaborating with the famous Andy Cohen to create a custom TV spot and integrations
Joining forces with
Translating our advertising to reach 8 million Hispanic car shoppers at least 4X each

All the Devices

Laptops, tablets and phones!
Homepage Takeovers
Customer Content and Videos
Social Media Pushes

Nothin' But Net

We have a customer Autotrader NBA TV spot featuring the hottest players in the game. The spot is running all-season long and is reaching more than 70 Million NBA Fans

DRIVING THE MOST INFLUENCE AND IMPACT WITH HISPANIC SHOPPERS

In 2019, Autotrader and Kelley Blue Book aim to capture 400,000 Hispanic fans across social channels.

Autotrader and Kelly Blue Book Owned Social Channels
New Vehicle Retail Sales have increased 30% among Hispanics in 2018.
Autotrader and Kelly Blue Book will deliver 500M+ impressions from our specific Hispanic media buys.
Autotrader's advertising is expected to reach 85% of all Hispanics in the US.
Autotrader and Kelly Blue Book will deliver more than 1.1 billion impressions.

On Demand

Our comprehensive media schedule is reaching 9 out of 10 consumers driving more traffic to your dealership than ever before.

Join the Conversation

We are reaching more shoppers in more ways. Autotrader is the most recognized and engaged brand among third-party shopping sites.

We have:
1 Million Facebook fans
80,000 Twitter Followers
10,000 Instagram Followers

Read our live feeds below and start following us today!

Twitter

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