Last year we established Autotrader’s position as the premier car shopping destination with the Shop All the Cars campaign. We’re now reinforcing and strengthening that position with the All-New Autotrader, creating deeper connections with consumers, dealers and manufacturers by visually recreating a life-sized, heart-thumping demo of the incredible benefits the All-New Autotrader offers.
We have a customer Autotrader NBA TV spot featuring the hottest players in the game. The spot is running all-season long and is reaching more than 70 Million NBA Fans
Team Cox Automotive is back on the track with our three sponsored drivers. This year's NASCAR season is in the home stretch and Autotrader and Kelley Blue Book have a front row seat for all the action.
Our comprehensive media schedule is reaching 9 out of 10 consumers driving more traffic to your dealership than ever before.